Senior Growth Engagement Manager

RobinhoodMenlo Park, NY
1d$129,000 - $195,000Hybrid

About The Position

Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading. About the team + role We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. As a Senior Growth Engagement Manager you’ll drive the way we connect with customers to drive engagement across our products, connecting the right user to the right action. You will focus on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey including onboarding, product adoption, engagement and retention. You will work closely with teams across product, marketing, creative and data science to build campaigns, experiments and messaging that increase engagement with our products and services. You bring a quantitative approach to prioritization and creative problem solving, and you use marketing technology and data to inform decisions and execution. At your core, you are results oriented and thrive in a fast-paced environment. You will be supported by engineers, analysts, content strategists, brand marketers and product innovators as you work toward our common goal to help democratize our financial system! This role is based in our Menlo Park, CA or New York, New York offices, with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.

Requirements

  • Bachelor’s degree from an accredited college or university.
  • 5+ years of growth marketing experience in consumer financial services, or equivalent experience in a data-driven field.
  • Analytical approach with experience using tools and concepts such as Excel, A/B testing methodologies, and relational databases.
  • Experience developing marketing strategy, including opportunity assessment, customer segmentation, and message testing.
  • Results-oriented approach with the curiosity, drive, and creativity to execute and iterate effectively in a fast-moving environment.

Nice To Haves

  • Familiarity with SQL and/or HTML is a plus.

Responsibilities

  • Own the strategy for lifecycle journeys and campaigns by identifying, sizing, and prioritizing opportunities to increase customer engagement.
  • Collaborate with Product Marketing, Product, Design, Data Science, and Content teams to develop personalized and compelling customer journeys.
  • Use customer segmentation and data analysis to uncover opportunities for targeted messaging and tailored customer experiences.
  • Generate data-driven hypotheses to improve marketing performance; design and implement A/B tests and apply statistical fundamentals (e.g., sample size, significance) to evaluate results.
  • Drive the creative development and iteration pipeline by applying insights from experimentation to continuously improve campaign performance.

Benefits

  • Challenging, high-impact work to grow your career.
  • Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
  • Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
  • Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.
  • Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
  • Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
  • Exceptional office experience with catered meals, events, and comfortable workspaces.
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