Assistant Manager Loyalty Marketing

London Drugs Limited•Richmond, BC

11d•Onsite

About The Position

The Assistant Manager, Loyalty Marketing plays a key role in supporting the strategy, execution, and ongoing performance of the LDExtras loyalty program, a critical customer engagement and sales‑driving initiative at London Drugs. The position supports loyalty marketing initiatives at both a strategic and tactical level, working closely with internal business units, marketing teams, analytics partners, and external agencies. This role contributes to the development, implementation, and evaluation of loyalty marketing strategies and communications, using customer data and campaign performance insights to strengthen engagement, support business objectives, and drive customer participation across multiple channels.

Requirements

Completion of a university degree or college diploma in Marketing, Business, Communications, Public Relations, or a related field.
Minimum four (4) years of experience in loyalty marketing, customer relationship management (CRM), or campaign management within a retail or consumer-focused environment, including end-to-end campaign execution (customer journey development, personalized communications, and performance measurement) using customer engagement platforms.
Minimum three (3) years of experience analyzing customer and campaign data and translating insights into recommendations that support loyalty, retention, and customer engagement strategies.
Minimum three (3) years of experience working with large customer or member datasets to support segmentation, reporting, and performance insights related to loyalty initiatives.
Intermediate proficiency in Microsoft Excel or comparable data analysis tools used for reporting, performance tracking, and analysis.

Responsibilities

Assess loyalty products, services, and program mechanics to identify marketing, communication, and engagement opportunities.
Support the development and execution of direct and digital marketing strategies, including loyalty communications delivered through email, digital platforms, in‑store channels, websites, and mobile applications.
Coordinate with internal teams and external loyalty agencies to ensure accurate setup, execution, and timely delivery of loyalty offers, promotions, and communications.
Assist in briefing, strategy development, execution, optimization, and post‑campaign analysis of loyalty initiatives to evaluate program effectiveness and performance metrics.
Contribute to the preparation of reports, briefs, presentations, and summaries related to loyalty program performance, member engagement, and key performance indicators.
Support the development and maintenance of loyalty communication strategies designed to drive both emotional and functional engagement among loyalty program members.
Work with marketing, business units, and vendors to ensure compliance with relevant marketing standards, including CASL and data privacy requirements.
Support personalization initiatives and automated customer communications informed by internal and external data insights.
Identify opportunities to improve loyalty program mechanics, offer structures, and customer participation.
Assist in monthly, quarterly, and annual reporting related to loyalty program health, engagement metrics, and strategic objectives.
Liaise with cross‑functional teams to ensure loyalty initiatives align with broader organizational marketing strategies and customer experience goals.