Assistant Manager, Global Public Relations

Sol de JaneiroNew York, NY
Hybrid

About The Position

Sol de Janeiro is seeking an Assistant Manager, Global Public Relations. This is a highly executional role supporting the Global PR team in the day-to-day management of press initiatives, product launches, and media relations. This individual will play a critical role in ensuring seamless coordination of tactics across campaigns, agencies, and internal teams.

Requirements

  • 2–4 years of experience in public relations, communications, or a related field (agency or in-house preferred)
  • Strong organizational and project management skills, with the ability to manage multiple workstreams and deadlines in a fast-paced environment
  • Exceptional attention to detail and ability to maintain accuracy across trackers, timelines, and deliverables
  • Excellent written and verbal communication skills, with a clear and professional tone
  • Experience supporting media outreach, press list development, and coverage tracking
  • Proficiency in Microsoft Office, particularly PowerPoint, with experience building and formatting decks for internal and external use
  • Familiarity with PR tools and platforms (e.g., Meltwater, Cision)
  • Demonstrated ability to follow through on tasks with minimal oversight and a strong sense of accountability
  • Strong interpersonal skills and ability to work cross-functionally with internal teams and external partners
  • Proactive, solutions-oriented mindset with the ability to anticipate needs and problem-solve quickly
  • Ability to manage a high volume of detail-oriented tasks while maintaining organization and composure
  • Positive, team-oriented attitude with a willingness to learn and grow within public relations
  • Passion for beauty, media, and brand storytelling

Nice To Haves

  • Experience with Canva and Adobe Photoshop is a plus

Responsibilities

  • Support day-to-day communication with global and regional PR agencies to ensure alignment and timely execution
  • Assist in coordinating media outreach, including building and maintaining press lists across beauty, business, and culture verticals
  • Track and monitor press coverage daily, ensuring accuracy and timely sharing with internal stakeholders
  • Manage inbound press requests, including product information, imagery, and interview coordination
  • Support the execution of global PR campaigns and product launches, ensuring timelines, deliverables, and key milestones are met
  • Maintain and update launch trackers, ensuring cross-functional alignment across PR, marketing, and social teams
  • Assist in the development and distribution of press materials, including press releases, fact sheets, and media kits
  • Track campaign progress across markets and flag risks or delays proactively
  • Coordinate product seeding and gifting logistics across press and influencer initiatives
  • Manage sample inventory, including tracking availability, allocations, and shipments
  • Partner with internal and external teams to ensure timely and accurate delivery of all send-outs
  • Maintain detailed records of gifting to support reporting and follow-up
  • Assist in the planning and execution of press events, previews, and brand activations
  • Support guest list development, outreach, RSVP tracking, and confirmations
  • Coordinate event logistics including run of show, materials, and vendor communication
  • Provide on-site support to ensure seamless execution and strong guest experience
  • Maintain and update the Global PR Tracker with a high level of accuracy and consistency
  • Support reporting needs, including compiling coverage, tracking KPIs, and assisting in performance summaries
  • Manage calendars, meeting coordination, and follow-ups for the team
  • Organize and maintain internal documents, assets, and press materials for easy access
  • Support communication between internal teams and agency partners to ensure alignment and clarity
  • Assist in gathering inputs and consolidating feedback across stakeholders
  • Help prepare materials for internal and external meetings, including agendas and recaps
  • Identify opportunities to improve processes, trackers, and workflows to increase team efficiency
  • Ensure consistency across documentation, timelines, and communication
  • Take ownership of recurring tasks and systems that keep the PR function running smoothly

Benefits

  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand
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