Sr. Professional, Brand & Category Sr. Professional, Brand & Category

Under Armour • Baltimore, MD

62d • $90,000 - $120,000 • Hybrid

About The Position

The Assistant Manager, Category Marketing will drive UA’s key category marketing planning & executions, Run / Train / Basketball, with integrated marketing mix and x-function alignment across teams to ultimately drive brand and business. This position will be also charged of leading various consumer engagement activations to connect with local focused performers and make them experience UA Brand at multiple touch points.

Requirements

• Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree.
• Strong interpersonal skills and ability to collaborate effectively with team members across all departments
• Constant curiosity to find new ways with a creative approach
• Responsibility and accountability with strong multi-tasking skills
• High level of both verbal and written English communication is preferred
• Understanding of team sports and experience in sport related community preferred

Responsibilities

• Build integrated marketing plans for key categories, Run / Train / Basketball in accordance with consumer-centric approach under global strategy and guidance
• Develop and execute marketing strategies and actions of key category stories across multiple consumer touch points, briefing and working with internal/external team to bring concepts and big ideas to life
• Fully digest global strategies throughout GTM (go-to-market) process to deliver UA’s key innovations and category stories to local focused performers(FP)
• Understand local FPs insights on key categories and apply on planning & execution with a creative & locally relevant approach
• Develop/localize consumer facing messages of key products aligning with merchandising team
• Plan and execute branded events and experiential activations to closely engage with local FPs
• Drive partnership or collaboration with different brands, media, influencers & creators to create brand hype around key categories/stories
• Drive integration within marketing team by closing working with Retail, Digital & Sports MKTG functions
• Cross alignment and collaboration with other business units including Retail, Merch & E-commerce
• Keen on new marketing trends and monitor competition in sports / consumer industries
• Work with various agencies & external partners to execute plans
• Support brand marketing manager in managing category marketing budget to drive efficiency while creating impacts
• Internal communications to UAK teammates on key highlights

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level