Assistant Manager Brand Publicity

Hasbro•Renton, WA

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Wizards of the Coast is looking for an Assistant PR Manager to help worldwide public relations and communication efforts for Magic: The Gathering, Dungeons & Dragons, and our rapidly growing portfolio of digital games! The Assistant PR Manager partners with Senior PR staff, collaborates with regional teams, and supports presence at key video game and tabletop industry events. We work closely with PR, marketing, and agency partners to secure earned media and strengthen our brands’ storytelling for fan and mainstream audiences. This role requires strong writing skills, organization, creativity, and a collaborative spirit across multiple teams. A typical day as an Assistant Manager, Brand Communications & Publicity: PR Campaign Support: Assist Senior PR Managers with daily responsibilities related to publicity programs and initiatives. Event Planning, Staffing, & Coordination: We support media relations strategies, including agency plans and special events, to secure press coverage across diverse outlets. Coordinate press activity for product launches, fan events, press-only product previews, and brand publicity moments Brand Communications Team Support: Help the group with administrative tasks such as coordinating product mailings, ordering products, maintaining a shared calendar of PR activity, opening purchase orders for projects, drafting, editing and routing press materials, monitoring and reporting media results.

Requirements

Bachelor’s Degree or equivalent experience from a 4-year college with a focus in Communications, Public Relations, Journalism, or related field.
1-3 years of progressive experience in a public relations agency or public relations department, preferably supporting global initiatives, games, and/or entertainment properties.
Excellent writing & communication skills.
Ability to prioritize, stay organized, and multi-task in a fast-paced environment.

Responsibilities

Project Management Support Maintain ongoing timelines, campaign documentation and workback schedules for PR and marketing activations. Proactively “manage up and down” to ensure tasks and timelines are clear across internal collaborators; proactively communicate blockers Maintain quality control for all press materials and ensure accuracy before broader internal or external distribution.
Tactical Communications Support Draft and refine messaging documents, tough questions, Q&As and briefing materials. Assist with writing and editing press releases, media alerts, fact sheets and talking points. Manage review and approval workflows for messaging and materials across internal and external collaborators.
Campaign Coordination Support organization and scheduling of asset releases, key marketing beats, and media engagement moments. Be available for real-time collaboration via email, Slack, and Teams during agreed-upon hours. Attend recurring weekly calls and ad-hoc calls as needed and agreed upon.
Reporting & Analysis Ensure all coverage and recap reports are data-driven, highlighting outcomes, sentiment and alignment with established critical metrics. Translate results into meaningful recommendations for next steps or optimization. Ensure press coverage wins are highlighted in weekly Hasbro press coverage reports.