Assistant Brand Manager

Staples • Framingham, MA

7d

About The Position

Staples is business to business. You’re what binds us together. Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more. What you will be doing: Become a key contributor to the management and growth of sub-brand within Staples, by collaborating directly with the Brand Manager. Analyze business performance, develop a deep understanding of brand health, and utilize data-driven insights to make recommendations that propel brand success. Support major strategic planning functions, including brand strategy, packaging execution, content strategy, and digital strategy. Integrate customer insights and competitive trends into brand strategy and creative output, ensuring Staples private brands stand out in the market. Execute creative requests related to product packaging and digital content, attending reviews to ensure all creative remains on-brand. Work cross-functionally with teams such as Product Development, Marketing, Creative, and Merchant teams to seamlessly execute strategy and drive results. Directly influence brand sales and awareness by supporting strategic initiatives and go-to-market plans, enhancing customer shopping experience and driving brand loyalty. Continuously seek innovative methods and creative solutions to adapt to changing market conditions and consumer preferences. Coordinate with various departments and represent the Staples Brands Group in cross-functional meetings to ensure cohesive strategy implementation.

Requirements

• Proven experience supporting and managing brands, with a strong desire to hone business acumen as part of a data and insight-driven brand team.
• Interest in strategic planning, brand strategy, product marketing, innovation, content strategy, and digital strategy.
• Customer-centric mindset with the confidence to question conventional approaches and spark new ideas.
• Experience building relationships and collaborating with others to meet shared objectives.
• Strong project management skills and the ability to juggle multiple complex projects with effective prioritization.
• Fundamental understanding of performance metrics and brand financials.
• Strong desire to innovate and stay ahead of market trends.
• Demonstrated experience evaluating customer, category, and industry trends to inform business insights and planning.
• Excellent written and verbal communication skills.
• 2-4 years of related experience in merchandising, marketing, or brand management—preferably in own brand/private brand sector or CPG brand.

Nice To Haves

• Bachelor’s degree or equivalent work experience.

Responsibilities

• Become a key contributor to the management and growth of sub-brand within Staples, by collaborating directly with the Brand Manager.
• Analyze business performance, develop a deep understanding of brand health, and utilize data-driven insights to make recommendations that propel brand success.
• Support major strategic planning functions, including brand strategy, packaging execution, content strategy, and digital strategy.
• Integrate customer insights and competitive trends into brand strategy and creative output, ensuring Staples private brands stand out in the market.
• Execute creative requests related to product packaging and digital content, attending reviews to ensure all creative remains on-brand.
• Work cross-functionally with teams such as Product Development, Marketing, Creative, and Merchant teams to seamlessly execute strategy and drive results.
• Directly influence brand sales and awareness by supporting strategic initiatives and go-to-market plans, enhancing customer shopping experience and driving brand loyalty.
• Continuously seek innovative methods and creative solutions to adapt to changing market conditions and consumer preferences.
• Coordinate with various departments and represent the Staples Brands Group in cross-functional meetings to ensure cohesive strategy implementation.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level