ASSISTANT BRAND MANAGER

INLINE PLASTICS CORP•Shelton, CT

About The Position

The Assistant Brand Manager supports the execution of brand, marketing, and communication initiatives that strengthen the company’s market presence and enable sales growth. This role works cross-functionally with Sales, Marketing, Operations, and external vendors to ensure consistent brand representation and timely delivery of key marketing assets. The ideal candidate is highly organized, detail-oriented, and proactive, with the ability to manage multiple projects and deadlines in a fast-paced environment.

Requirements

BA/BS in Marketing, Communications, Business, or related field preferred.
Experience with project management, including managing timelines, deliverables, and cross-functional communication.
Experience planning and executing events or trade shows.
2 years of experience in marketing (B2B or manufacturing experience a plus).
High Proficiency with Microsoft Office: PowerPoint, Outlook, Word, SharePoint, Excel (including spreadsheets, data organization, and basic formulas).
Proficiency with Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator.

Nice To Haves

B2B or manufacturing experience a plus

Responsibilities

Manage and coordinate all activities related to the company’s yearly trade show program, including booth planning, logistics, asset management, timelines, deliverables, and on-site support as needed.
Collaborate with brand, sales, and leadership teams to ensure trade show messaging aligns with strategic priorities.
Assist in planning and coordinating internal and external company events, including preparing and organizing branded assets, signage, and collateral.
Serve as the primary owner of the marketing collateral library, ensuring materials are up to date, accurate, and on brand.
Track, manage, and replenish marketing collateral inventory, including printed materials, samples, giveaways, and promotional items.
Work with vendors to source, quote, and produce marketing collateral, ensuring quality, timely delivery, and cost-effectiveness.
Support the creation and production of marketing assets such as sell sheets, presentations, catalog updates, and event materials.
Collaborate with agencies, and external partners to bring concepts to execution while maintaining brand consistency.
Assist with proofing, editing, and quality control of all branded materials.
Coordinate marketing projects from kickoff through completion, including timelines, task tracking, vendor management, and communication across departments.
Maintain organized workflows, ensuring projects stay on schedule and stakeholders are informed of progress.
Support cross-functional brand initiatives, helping implement campaigns, product launches, and content updates.
Respond to sales team requests for collateral, images, presentations, and product information.
Prepare materials for customer meetings, conferences, and distributor presentations.
Ensure sales tools are updated regularly.
Assist in gathering data for marketing campaign reporting, trade show ROI analysis, and project summaries.
Maintain organized records, SOPs, and marketing documentation.
Proactively identify opportunities to streamline marketing processes and improve efficiency.
Comply with the EH&S Policy and applicable regulatory and company EH&S rules and requirements.
Report to supervision conditions or practices that are either unsafe or that may adversely impact the environment, to ensure prompt resolution of potential hazards.
Attend scheduled EH&S training program.
Actively support the organization’s efforts to meet or exceed EH&S goals and plans.
Recommend improved EH&S practices.
Practices safe work habits and follows general safety procedures such as proper lifting and bending, ergonomics, proper use of equipment and use of personal protection equipment (PPE).
Follows Product Safety and Quality standards.
Follows GMP’s in regard to food contact packaging as it pertains to the employee.
Follows IPC product defense standards and complies with all SQF requirements.