Assistant Manager, Acquisition Marketing

EQ Bank | Canada's Challenger Bank•Toronto, ON

52d

About The Position

The Assistant Manager, Acquisition Marketing is responsible for supporting the development and delivery of marketing campaigns and always-on programs for PC Money Account acquisition and cross-sell of PC Financial products. This role will be responsible for supporting product growth with marketing initiatives across paid, owned and earned channels. The fast, dynamic pace of this role requires the Assistant Marketing Manager to be able to learn quickly and execute efficiently. The candidate must be a team player with a passion for innovation and is excited to bring to life impactful marketing programs.

Requirements

3-5 years of experience with a post-secondary education in Marketing, Business or Commerce (experience in Digital Marketing or Financial Services a bonus).
Strong verbal and written communication skills.
Demonstrated ability to assist in the development and execution of large integrated marketing campaigns.
Capacity to manage, prioritize and deliver/execute multiple tasks and projects effectively and on-time.
Ability to identify, diagnose and quickly mediate issues that arise in projects, teams and activities.
Strong self-starter, who leads with curiosity and has a passion to succeed.
Experience working in a fast-paced environment, either with or in an agency culture.

Nice To Haves

experience in Digital Marketing or Financial Services

Responsibilities

Assist in development and execution of the PC Money Account marketing campaigns, adapting as the business and competitive landscape evolves.
Support the product cross-sell strategy and manage the execution, delivery and reporting of cross-sell campaigns.
Manage the end-to-end briefing and development of marketing projects, including collaborating with multiple internal stakeholders (product, credit risk, digital, communications) and external partners (enterprise teams, creative, media and PR agencies).
Lead the project management and execution of integrated marketing campaigns, including customer collateral, website content, digital ads, emails, OOH, social and PR content support, campaign splash pages, and post-campaign reporting/analysis.
Keep acquisition programs on track, meeting the various milestones in a timely manner from requirements gathering and development through to launch and optimization.
Consistently monitor and report on paid and owned channel performance and implement optimizations to drive growth.
Responsible for ensuring proper testing and QA is done on all campaigns prior to execution.
Identify areas of opportunity for future programs and provide recommendations.
Work with the Legal team to ensure compliance of all customer-facing campaigns.
Work with the Finance team to manage budget, tracking and invoicing for projects.
Research and track credit card and customer trends within the financial industry (including competitors) and communicate findings to the wider marketing team.