Assistant Director, Product Marketing

Northwestern Mutual • Milwaukee, WI

1d • Hybrid

About The Position

What You'll Do: Story mining across the enterprise to determine the most impactful ways in with consumers related to planning, insurance and investments Developing product marketing strategies for new positioning efforts and product rollout efforts. Consulting to the business with a consumer lens on complex planning, insurance and investment topics. Guiding planning, insurance and investment concepts through the Marketing funnel as other teams build campaign messaging and content. Positioning the capabilities of our products and services in a simplified and compelling way based on the needs of very specific targeted field and consumer segments. Working cross-functionally and building relationships with product leaders, subject matter experts and the marketing team to gain a deep understanding of how the products work and how to position them most effectively. Positioning our products and services within Northwestern Mutual’s brand positioning. Testing and validating positioning and resources by partnering with partners across the organization, within Marketing and field members to test product-specific positioning, potential claims or proof points What You'll Bring to the Role: Bachelor’s degree in marketing, communications, journalism, or business. Knowledge of financial services products preferred Minimum 8 years of proven experience working in communications, marketing or financial services Curiosity: the drive to dig in deep with technical experts to find new angles on how to position our products and services Strategic thinking: Ability to think purposefully about how our positioning and resources can be used to drive understanding and action, as well as where they can be applied in the marketing funnel and customer lifecycle Strategy development: Ability to build a strategy and corresponding plan that anchors to company and Marketing goals Experience and knowledge in communications, marketing within the insurance (life, disability, long-term care or annuities) industry Ability to work out of the Milwaukee campus Skills You'll Have: Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences. Change Adaptability: Becomes adaptable in response to continual changes; shows an openness to new ways of working, new methods, work-in-progress improvements and changes and seamlessly navigates the changing business environment and adjusts behavior as appropriate to the situation. Cross Functional Partnering & Planning: Facilitates collaboration, communication, coordination, and planning with individuals and teams from different functions within the organization, and who have different areas of expertise, to achieve common goals. Customer, Market & Ecosystem Knowledge: Understanding of market or customer-specific product use-cases, ecosystem dependencies, and competitor offerings. Ability to conduct or interpret competitive analysis of features with key competitive products. Insurance Products: Leverages knowledge of the general components, characteristics, principles, philosophy, and advantages of specific Northwestern Mutual insurance products to inform approach to situations such as innovation, development, and improvement. Strategic Thinking: Uses critical thinking and knowledge of business demand to plan, design, prioritize and execute high impact initiatives and programs. #LI-Hybrid Compensation Range: Pay Range - Start: $104,090.00 Pay Range - End: $193,310.00 Geographic Specific Pay Structure: Structure 110: $114,520.00 USD - $212,680.00 USD Structure 115: $119,700.00 USD - $222,300.00 USD We believe in fairness and transparency. It’s why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you’re living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more. Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now! Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives. At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual. What started in Milwaukee, WI has grown into 7,000+ home office professionals split across 3 campuses: New York City, Franklin and downtown Milwaukee (HQ) - each one bringing with it its own unique talent and culture. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual as we are growing our digital and tech capabilities and are always on the lookout for bright, tech-savvy candidates. Northwestern Mutual is proud to be an equal opportunity employer. We have chosen to build a diverse and inclusive workplace where talented people from all backgrounds want to be, want to stay, and want to build their future. We celebrate and support our differences for the benefit of our employees, our products, and our community. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or business.
• Knowledge of financial services products preferred
• Minimum 8 years of proven experience working in communications, marketing or financial services
• Curiosity: the drive to dig in deep with technical experts to find new angles on how to position our products and services
• Strategic thinking: Ability to think purposefully about how our positioning and resources can be used to drive understanding and action, as well as where they can be applied in the marketing funnel and customer lifecycle
• Strategy development: Ability to build a strategy and corresponding plan that anchors to company and Marketing goals
• Experience and knowledge in communications, marketing within the insurance (life, disability, long-term care or annuities) industry
• Ability to work out of the Milwaukee campus
• Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.
• Change Adaptability: Becomes adaptable in response to continual changes; shows an openness to new ways of working, new methods, work-in-progress improvements and changes and seamlessly navigates the changing business environment and adjusts behavior as appropriate to the situation.
• Cross Functional Partnering & Planning: Facilitates collaboration, communication, coordination, and planning with individuals and teams from different functions within the organization, and who have different areas of expertise, to achieve common goals.
• Customer, Market & Ecosystem Knowledge: Understanding of market or customer-specific product use-cases, ecosystem dependencies, and competitor offerings. Ability to conduct or interpret competitive analysis of features with key competitive products.
• Insurance Products: Leverages knowledge of the general components, characteristics, principles, philosophy, and advantages of specific Northwestern Mutual insurance products to inform approach to situations such as innovation, development, and improvement.
• Strategic Thinking: Uses critical thinking and knowledge of business demand to plan, design, prioritize and execute high impact initiatives and programs.

Responsibilities

• Story mining across the enterprise to determine the most impactful ways in with consumers related to planning, insurance and investments
• Developing product marketing strategies for new positioning efforts and product rollout efforts.
• Consulting to the business with a consumer lens on complex planning, insurance and investment topics.
• Guiding planning, insurance and investment concepts through the Marketing funnel as other teams build campaign messaging and content.
• Positioning the capabilities of our products and services in a simplified and compelling way based on the needs of very specific targeted field and consumer segments.
• Working cross-functionally and building relationships with product leaders, subject matter experts and the marketing team to gain a deep understanding of how the products work and how to position them most effectively.
• Positioning our products and services within Northwestern Mutual’s brand positioning.
• Testing and validating positioning and resources by partnering with partners across the organization, within Marketing and field members to test product-specific positioning, potential claims or proof points

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level