Assistant Director of Strategic Communications & Events (Full Time)
About The Position
The Assistant Director of Strategic Communications & Events supports the enrollment goals of Jefferson Enrollment Management by developing, executing, and optimizing strategic marketing and communication initiatives across all student populations (First-Year, Transfer, and Graduate). This role leads high-impact enrollment marketing strategies and tactics, events, and communication plans. The Assistant Director will work collaboratively with internal partners across Enrollment Management, academic programs, and University Marketing & Communications to ensure timely, strategic, and brand aligned communication drives awareness, engagement, applications, and enrollment.
Requirements
- Bachelor’s degree required
- 3+ years of professional experience required
- Experience using the Microsoft Office Suite (Word, Excel, Outlook, Teams) is required
Nice To Haves
- Experience in an undergraduate and/or graduate admissions office is preferred
- Slate experience is preferred
Responsibilities
- Utilize data and build/deploy surveys to strategically and regularly analyze the effectiveness of communications and admissions events.
- Plan, develop and execute strategies and tactics to ensure positive progress toward department defined KPIs.
- Provide strategic direction and support in the development and implementation of communication plans.
- Ensure all communication initiatives are executed effectively and in accordance with Enrollment Management priorities.
- Strategically manage a portfolio of event and visit opportunities for an assigned population.
- Design and manage each opportunity with the goal of providing guests with a positive and memorable experience.
- Develop an event and visit plan that engages associated key influencer groups (parents, guidance counselors, etc.).
- Develop and manage assets in collaboration with key strategy partners that will be used to generate demand for the University’s academic programs (website, print, email, digital, video, etc.).
- Ensure that Jefferson Enrollment Management efforts promote and protect the Jefferson brand.
- Collaborate with the University Marketing & Communications and Enterprise Digital Marketing teams to create and update website content.
- Strategically utilize web assets to impact enrollment objectives.
- Provide support in managing departmental budgets and vendor relationships.
- Assist with tracking expenses, coordinating vendor deliverables, and ensuring alignment with project goals.
Benefits
- medical (including prescription)
- supplemental insurance
- dental
- vision
- life and AD&D insurance
- short- and long-term disability
- flexible spending accounts
- retirement plans
- tuition assistance
- voluntary benefits
- tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
