Assistant Director of Marketing, Sales and Communication

Shepherd of the Valley Lutheran Retirement Services•Austintown, OH

8d•Onsite

About The Position

Assists in developing, planning, directing and implementing sales strategies, marketing events, community relations, social media platforms and promotional activities for the organization by performing the following duties personally or through subordinate supervisors while working our Shepherd communities. Essential Duties and Responsibilities include the following. Other duties may be assigned. Create, manage and maintain all SOV social media, in a way that is consistent with an organizations brand and social media strategy while working with ad agency. Developing new social media strategies and campaigns. Tracking data and analyzing performance of social media campaigns. Identify trends and area of opportunities. Exceptional communication skills and interpersonal skills - in particular with an elderly population and related individuals and groups. Ability to organize, plan and work in a self-directed, independent manner. Directs and oversees the marketing information systems (MIS) for all business or product lines and makes recommendations specific to strategy and budgets to ensure a growth strategy. Ability to track lead-move-in/admission data medically, socially and financially; and analyze such data to develop and recommend a resident/patient occupancy and product strategy. Provides corporate management and board reports and presents at periodic meetings. Participate in and help organize community events with Admission Coordinators, At Home with Shepherd, and Shepherd's Foundation. Research and maintain current information on local competition and new services and competitors entering the marketplace. Competencies include: business acumen, change management, financial responsibility, job knowledge, performance coaching, strong communication skills and strategic thinker. Maintain the confidentiality of all resident, staff and organization information.

Requirements

Bachelor's degree (B.A.); five years related experience and/or training; or equivalent combination of education and experience.
Must have a valid driver's license with an acceptable driving record and proof of insurance.
Must be willing to travel and have reliable transportation.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Knowledge of Design software to include Canva.
Strong computer skills such as Microsoft Office Suite including Outlook, Excel and PowerPoint.
Candidates will also be required to pass a pre-employment background check and drug screen.

Nice To Haves

Exceptional communication skills and interpersonal skills - in particular with an elderly population and related individuals and groups.
Ability to organize, plan and work in a self-directed, independent manner.
Business acumen
Change management
Financial responsibility
Job knowledge
Performance coaching
Strong communication skills
Strategic thinker

Responsibilities

Create, manage and maintain all SOV social media, in a way that is consistent with an organizations brand and social media strategy while working with ad agency.
Developing new social media strategies and campaigns.
Tracking data and analyzing performance of social media campaigns.
Identify trends and area of opportunities.
Directs and oversees the marketing information systems (MIS) for all business or product lines and makes recommendations specific to strategy and budgets to ensure a growth strategy.
Ability to track lead-move-in/admission data medically, socially and financially; and analyze such data to develop and recommend a resident/patient occupancy and product strategy.
Provides corporate management and board reports and presents at periodic meetings.
Participate in and help organize community events with Admission Coordinators, At Home with Shepherd, and Shepherd's Foundation.
Research and maintain current information on local competition and new services and competitors entering the marketplace.
Maintain the confidentiality of all resident, staff and organization information.