Media)

Mt. Paran Christian School•Kennesaw, GA

1d•Onsite

About The Position

The Assistant Director of Marketing Multimedia is responsible for supporting the execution and management of Mount Paran Christian School’s integrated marketing and communication plan. This involves storytelling through video, photography, podcast, and social media, aligning with the school's vision, mission, core values, and strategic goals. The role focuses on competitive positioning, brand management, increasing visibility and awareness, supporting internal communications, and enhancing the school's image and reputation. This position manages a small team of media creative professionals and reports to the Director of Marketing and Communications, as a member of the school’s Advancement Team.

Requirements

Bachelor’s degree in journalism, marketing, communication, design, videography, photography, and/or public relations.
Minimum of 5 years’ experience in marketing or communications fields with demonstrated success.
Outstanding leadership skills with the ability to analyze and evaluate their own performance as well as the performance of others.
Knowledge and use of industry-standard (Adobe) software and Apple computer technology, social media management, and excellent writing skills.
Personal skills necessary to work effectively with all levels of constituencies.
Ability to conceive and communicate creative ideas and strategies.
Demonstrated experience in developing and implementing a sophisticated media content and promotions strategy.
Excellent communication skills both oral and written.
Strong organizational skills that will effectively manage multiple projects and deadlines.
Demonstrated expertise in design, photography, videography, and production with various digital media including social, podcast, YouTube, and more.
Demonstrated and successful marketing management experience and ability to manage media team with accountability for content deliverables.
Energetic, organized, forward-thinking, and a creative problem-solver.
Proficient in Video editing software (Final Cut Pro, Adobe Premiere, DaVinci, After Effects).
Proficient in Photography and photo shoot art direction (Lightroom, Photoshop, Camera equipment, lighting technology).
Knowledge of exposure, frame rate, composure, shutter speed, camera set-up.
Proficient in Photo Editing Software (Lightroom, Adobe Photoshop).
Knowledge of basic audio recording, storyboarding, preparing projects for editing, post production, acquiring and documenting music rights, adding graphics, and animations to videos.
Proven multi-tasking and technology problem-solving skills.

Nice To Haves

Graduate degree in a related field.
College or independent school experience.

Responsibilities

Support the school’s mission and leadership and be active in the life and culture of the school community.
Comply with conditions as stated in employee contract, life and conduct statement, and employee handbook.
Show support and high esteem for MPCS and model Christian behavior at all times.
Minister to students compassionately and sincerely so they may continue to grow in their faith.
Accept the work at Mount Paran Christian School as a personal calling and identify themselves as ministers of the gospel of Jesus Christ.
Execute media team planning and project management, keeping tasks moving forward and on time.
Plan and execute videos, photography, and school’s media channels that enhance the visibility and public perception of MPCS by telling the school story.
Articulate benefits of the brand through all media communication, presenting the uniqueness of MPCS in a positive manner to differentiate school programs from competitors.
Focus on photo, video, podcast, and social media initiatives for the marketing, admission, and development teams to promote all advancement initiatives and campaigns.
Support media team in content generation for athletics, arts, academics, and Christian life departments.
Possess comprehensive knowledge of developing and executing value-driven content for social media, website, podcast, blog, etc.
Plan, create, film, edit, and implement internal and external video initiatives for communications or school advertising.
Manage video content on Vimeo/YouTube platforms as well as the school website and ensure school platforms are up to date and robust.
Produce vlog/podcast content ensuring clarity and consistency in branding and positioning, with a clear identity that reflects the school’s mission, vision, values, and philosophy.
Maintain common and consistent editorial and graphic standards across visual publications for branding integrity.
Be responsible for personally assigned media projects and keeping team on task while keeping the school’s value proposition and marketing strategy at the forefront of developed content.
Lead media team in planning and coordinating photo/video media days for athletics and ensure event photography coverage.
Manage sports multimedia team for social media promotions and game-day content.
Be responsible for setup and team execution of all school portraiture twice a year.
Maintain online photography warehouse and ecommerce site for families.
Manage video and photo cold storage and historical archives.
Manage the use of external resources, rentals, photo/video equipment, or vendors when needed.