Assistant Director of Digital Communications for Organizing

SEIU • Washington, DC

7d • Hybrid

About The Position

We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector, and property services. We believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected, no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come. We are an anti-racist union determined to check corporate power and uproot structural racism through unions, worker power, collective action, and government, legislative, and political action. We fight for Unions for All and a Government that Works for All so that all of us, across race and place, can have power together in unions and participate fully in our democracy.

This position directs and leads a group of digital campaigners in using digital tools to help workers build power and win their union and build a movement that supports workers efforts.

Requirements

• Five to seven years of related work experience or a combination of education and experience that would provide for the following knowledge, skills and abilities:
• Ability to collaborate well with others.
• Must be able to handle multiple priority projects simultaneously and set and meet deadlines, and ensure that the staff team does the same.
• Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies.
• Thorough knowledge of digital strategies, including list-building on various platforms, online advertising techniques, web content management, multivariate testing to optimize results, and online organizing.
• Excellent writing, verbal, and analytical skills.
• Demonstrated capacity to continuously develop knowledge and skills related to use of rapidly changing technology.
• Must have demonstrated ability to manage own work and work of others without supervision.
• Experience in developing high-quality online properties and expert knowledge of graphic and web design principles, as well as good understanding of current web technologies.
• Must be able to work with International and local union-elected leaders and senior staff in complex and sometimes politically sensitive situations.
• Skill in the use of personal computers including Microsoft Office Suite.

Nice To Haves

• Ability to write and proofread Spanish or another language is a plus.
• Familiarity with HTML/CSS, JavaScript, Content Management System theme development, CRMs, graphic design and content creation software, and other web development tools and applications desired.

Responsibilities

• Works collaboratively across multiple disciplines and departments to produce forward-thinking and winning digital campaign plans
• Designs strategies and tactics that help organize more workers, win union recognition, demand higher wages, improve contracts, etc.
• Contributes to social media, email and SMS plans to advance key campaign goals, while also centering the health of the union’s digital properties
• Leads online-to-offline worker organizing efforts
• Oversees digital ad buys, website development, etc. as needed to advance organizing goals
• Works closely with deputy directors to integrate overarching messaging into specific campaigns
• Identifies opportunities for campaigns to build the movement for union rights and advance a unified narrative
• Leverages digital tools to mobilize the public in support of workers, while inspiring more workers to act
• Oversees reporting and various data to determine impact of program
• Oversees ads budgets, designs digital campaign budgets
• Serves as part of the senior management team of SEIU’s Digital Department.
• Works to develop, mentor and grow the abilities of staff while creating a respectful environment
• Holds team accountable and inspires team to high standards
• Directs recruiting, reviewing, and recommending hiring for digital communications staff.
• Directly responsible for retention of digital staff, including training, feedback, reviews, skill and career development.
• Performs other duties as assigned in support of the work of the department.

Benefits

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed