Assistant Director of Communications, Creative - College of Communication and Information - UTK

University of Tennessee • Knoxville, IA

2d • $63,000 - $73,000 • Onsite

About The Position

The College of Communication and Information at the University of Tennessee, Knoxville, is hiring a full-time Assistant Director of Communications, Creative for its Office of Communications and Marketing. The position supports the Director of Communications and Marketing in developing and executing strategic visual storytelling and creative initiatives that enhance the college’s brand and engagement. It leads the creative team and oversees creative assets and multimedia content, including videography, photography, graphic design, and other visual communications. The role develops authentic visual narratives highlighting the work and achievements of CCI students, faculty, staff, and alumni, and oversees creative projects from concept to completion while stewarding the college’s visual identity in alignment with university brand standards and strategic priorities.

The position requires accuracy, deadline management, effective relationships with campus and external constituencies, adaptability, flexibility, and sound judgment in managing competing priorities. It collaborates with the CCI Office of Communications and Marketing team, the Dean’s Office, and schools and units across the college to support marketing and outreach, particularly student recruitment and donor relations. The job description identifies the reporting line as the Director of Communications and Marketing.

Requirements

• Bachelor’s degree in visual communications, graphic design, journalism, marketing communications, or a similar field.
• Three to five years of experience in graphic design, videography, creative communications, or a public relations setting.
• Proficiency in Adobe Creative Cloud, including graphic design, photo editing, illustration, vector graphics, video editing, and motion graphics.
• Advanced knowledge of videography, photography, audio recording, and post-production, including shooting in varied environments and editing video, audio, interviews, and podcasts.
• Familiarity with audiovisual, lighting, photography, and video equipment, as well as livestreaming and video platforms such as Zoom, Vimeo, and other streaming technologies.
• Experience designing and producing print and digital marketing materials, including brochures, catalogs, posters, flyers, promotional materials, and trade show displays.
• Knowledge of web and social media multimedia requirements, accessibility standards, and industry best practices.
• Strong creative problem-solving skills and attention to detail, with the ability to manage multiple projects, meet tight deadlines, work independently, and collaborate effectively as part of a team.
• Must be legally authorized to work in the United States full-time without requiring employment-based visa sponsorship now or in the future.

Nice To Haves

• Master’s degree in visual communications, graphic design, journalism, marketing communications, or a similar field.
• Five to seven years of experience in graphic design, videography, creative communications, or public relations settings.
• Experience leading multimedia communications at an institute of higher education, government agency, or company.

Responsibilities

• Lead the college’s creative strategy and provide direction for visual storytelling, including videography, photography, graphic design, and multimedia content.
• Supervise and guide creative team members and student interns, overseeing projects from concept through final production to ensure quality, consistency, and timely delivery.
• Collaborate with the CCI Office of Communications and Marketing to develop and execute creative campaigns and storytelling initiatives supporting student recruitment, alumni engagement, and donor relations.
• Oversee CCI’s visual identity and brand stewardship across print and digital platforms, ensuring alignment with university brand standards, strategic priorities, and emerging creative trends.
• Lead video production strategy and oversee projects from concept through completion, including storyboarding, script development, filming, editing, captioning, and branding.
• Produce photography and videography showcasing CCI’s people, programs, events, and accomplishments across websites, social media, email marketing, presentations, and other platforms.
• Collaborate with the CCI Communications and Marketing team to develop visual content that strengthens the college’s digital presence, storytelling, and brand identity.
• Manage digital photo and video assets, college display content, and production equipment, maintaining organized resources, consistent branding, and reliable production capabilities.
• Develop and execute creative concepts and graphic design solutions for print and digital communications, including publications, marketing campaigns, promotional materials, websites, email, and presentation templates, in alignment with UT brand guidelines.
• Manage creative project workflows from concept through production, collaborating with team members, campus partners, printers, and vendors to deliver high-quality work on time and within project budgets.
• Maintain and strengthen CCI’s visual identity across platforms through consistent design, presentation of creative concepts, and use of industry trends and best practices.
• Contribute to creative strategy, brainstorming, content planning, and quality standards across platforms and campaigns.
• Serve as primary communications liaison for assigned CCI schools and units, building campus partnerships, gathering audience feedback, and coordinating communications needs, special initiatives, and college-wide events.

Benefits

• Access to career development and coaching.
• Continued education and development and training opportunities.
• The university describes a focus on work-life balance, compensation, and innovation leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level