Assistant Coach (Assistant Store Manager)
About The Position
The Assistant Coach acts as the Assistant Store Manager, supporting store performance by ensuring standards are consistently executed and helping develop the team. This role takes ownership of day-to-day outcomes, supports training and coaching efforts, and helps maintain a steady, organized, and guest-focused environment. The Assistant Coach adapts quickly to changing priorities and supports the Head Coach in driving overall store results. The position supports hiring, onboarding, training, performance coaching, and team engagement; owns operational standards and routines; leads merchandising execution and store organization; and ensures service standards and customer concerns are handled effectively. The Assistant Coach also supports payroll planning, analyzes store performance, leads special events, and drives performance goals.
Requirements
- At least 3 years of retail experience.
- At least 1 year in a supervisory or team lead role.
- Availability to work 40 hours per week, with open availability for daytime, nights, weekends, holidays, and featured local sports events.
- Ability to adapt quickly, problem-solve, and lead through change.
- Effective communication, prioritization, and delegation skills.
- Enthusiastic attitude with a passion for sports and retail.
- Leadership and coaching skills, with the ability to develop and motivate teams.
- Strong understanding of store operations and business execution.
- Must be able to stand and walk for extended periods.
- Ability to lift up to 50 pounds.
- Ability to bend, reach, and climb ladders.
Nice To Haves
- Associate’s or Bachelor’s degree preferred.
Responsibilities
- Partner with the Head Coach to attract, hire, and onboard talent.
- Lead ongoing training and development plans for team members.
- Coach performance, document feedback, and support corrective actions.
- Build engagement through recognition, communication, and follow-up.
- Own execution of operational standards and routines.
- Validate Playbook adherence through observation and walkthroughs.
- Ensure compliance with safety, cash handling, and policy standards.
- Act as operational leader-on-duty in the Head Coach’s absence.
- Lead execution of visual directives and seasonal transitions.
- Ensure fixture flow and product placement drive sales and ease of shopping.
- Maintain store organization and back-of-house standards.
- Coach Team Captains and Teammates on visual expectations.
- Own service execution and customer experience standards.
- Observe the store through the customer lens and adjust in real time.
- Resolve complex customer concerns and ensure follow-up.
- Reinforce consistency of service behaviors across all shifts.
- Support payroll planning and labor optimization.
- Analyze store performance and take action to improve results.
- Lead execution of special events and hot markets.
- Drive daily, weekly, and monthly performance goals.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
