Assistant Athletic Director, Communications & Content

Tyler Junior College•TJC Central Campus, TX

4d•Onsite

About The Position

The Assistant Athletic Director of Communication & Content is responsible for leading the communications, media relations, and public storytelling efforts for the athletic department. This position oversees the promotion and visibility of all intercollegiate athletics programs through strategic communications, digital content creation, social media, and broadcasting support. The role is critical in enhancing the institution’s brand, celebrating student-athlete achievement, and ensuring accurate and timely dissemination of information for all 12 NJCAA sports programs.

Requirements

Bachelor's Degree in Communications, Graphic Design, Sports Management, or a related field.
Three years of experience directly related to the duties and responsibilities specified.
Must have and maintain a current, valid Texas driver’s license and an acceptable driving record.
Candidates will be subject to a criminal background check.

Nice To Haves

Master’s Degree in Communications, Graphic Design, Sports Management, Public Relations, or a related field.
Experience in athletic administration, collegiate or professional, and/or related environment.
Experience in desktop publishing (Premiere Pro, Photoshop, etc.).
Knowledge and prior use of content management systems (CMS) - preferably like Presto Sports or Sidearm.
Basic understanding of and comfort operating in the world of athletics, sports statistics, and video production.
Understanding of both NJCAA & NCAA rules and regulations.

Responsibilities

Serve as the primary sports information and communications contact for the athletics department.
Develop and execute a comprehensive communications strategy to promote all 12 sports programs.
Manage creative projects from concept to completion, highlighting TJC athletes, coaches, and staff.
Build and maintain relationships with local, regional, and national media outlets.
Promote athletic accomplishments, milestones, awards, and special events.
Oversee athletics website content, including schedules, rosters, biographies, results, news, and promotional materials.
Implement and integrate emerging technologies and ideas on social media.
Manage official athletics social media accounts with creative, timely, and engaging content.
Produce graphics, photos, videos, and other multimedia content to support athletic promotion.
Monitor brand consistency across all digital platforms.
Coordinate live streaming, photography, and broadcast support for home events.
Coordinate game-day media operations for all home contests.
Prepare media credentials, programs, scripts, and press box materials.
Manage student workers, interns, and event staff assigned to communications functions.
Maintain accurate team and individual records, archives, rosters, schedules, and historical data.
Oversee live stats operations and postgame statistical distribution.
Ensure compliance with NJCAA reporting requirements for rankings, awards, postseason, and statistical submissions.
Research and compile historical information for awards, ceremonies, and institutional needs.
Serve as home game administrator for select home events.
Represent the athletic program to the College's internal and external constituencies.
Develop budgets and equipment needs related to sports information operations.
Ensure all communications efforts align with institutional policies and branding standards.
Perform other duties as assigned by the Athletic Director.