Assistant Account Executive, Burson Global Marketing & Communications

Burson • Columbia, WA

1d • Hybrid

About The Position

Burson, a global communications leader and part of WPP, is seeking an Assistant Account Executive for its Global Marketing & Communications team. This role is an opportunity to shape Burson's public image, support brand and content development, manage external communications, and participate in marketing activations at major industry events like Davos and Cannes. The position offers hands-on experience in agency-side marketing and communications, working with the team responsible for building the Burson brand. The ideal candidate is a curious, driven, and creative self-starter with a keen attention to detail, eager to contribute to brand development from the inside out. This role involves close collaboration with senior leadership and colleagues across various disciplines and markets, focusing on developing and executing integrated programs to advance Burson's strategic priorities and enhance its brand reputation.

Requirements

• At least six months of experience, including internships, in the PR field.
• Exposure to or genuine curiosity about in-house or agency-side marketing and communications.
• Excellent written and verbal communication skills adaptable to various formats.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Comfort working with senior leaders and managing time-critical requests.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel).
• Familiarity with basic project-management tools.
• Hands-on experience with AI and a willingness to continuously learn about evolving AI tools and discussions.

Nice To Haves

• Agency experience is a plus.
• Ability to work within Burson’s hybrid in-office model, with at least three days per week in the Burson NYC office at 3WTC.

Responsibilities

• Track category trends to refine communications strategies, messaging, content development, and outreach.
• Draft and edit content packages for earned media efforts, including press releases, pitches, bylines, and presentations.
• Adapt messages for diverse audiences, channels, and markets while maintaining Burson's brand voice.
• Review local market, practice group, and Burson Group brand materials to ensure alignment with brand guidelines.
• Propose ideas, news angles, and relevant industry perspectives.
• Manage multiple workstreams concurrently.
• Assist in designing and shaping AI's role in communications workflows and infrastructure, acting as an early adopter of Burson's innovation tools.
• Utilize AI-supported monitoring tools to track media coverage, identify emerging narratives, and surface story opportunities.
• Develop and maintain a database of media contacts, tracking their beats and interests for targeted pitching.
• Draft and execute targeted pitches, coordinate follow-up, and track outcomes.
• Collaborate with social and owned-channel teams to leverage earned media coverage across platforms.
• Monitor industry news, competitor coverage, and the broader conversation, flagging trends, risks, and opportunities.
• Analyze outreach and coverage data to distill insights and refine future strategies.
• Partner with cross-functional teams to plan and execute events and external marketing activations.
• Develop event timelines, project plans, guest lists, invitations, agendas, and speaker materials.
• Support thought leadership and practice marketing campaigns from concept to launch.
• Coordinate with creative, digital, operations, regional teams, and external vendors to ensure timely delivery of event materials.
• Cultivate relationships with vendors and partners.
• Provide on-site and virtual support for events, including registration, coordination, and troubleshooting.
• Assist with post-event reporting, coverage tracking, attendee communications, and evaluation of event outcomes.

Benefits

• Global community of lifelong learners
• Opportunity to work at the edge of innovation
• PR Agency of the Year at the 2026 Cannes Lions Festival of Creativity recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed