Assistant Account Executive / Account Executive, Consumer Lifestyle PR

Finn Partners • Los Angeles, CA

2d • $25 - $32 • Hybrid

About The Position

FINN Partners is seeking a culturally connected, digitally savvy Account Executive or Assistant Account Executive to join our Los Angeles team. This role sits at the intersection of traditional public relations and influencer marketing, supporting integrated campaigns for entertainment, lifestyle, consumer, and brand clients. The ideal candidate is equal parts media relations strategist and influencer marketer — someone who understands earned media, creator culture, social trends, and how storytelling translates across platforms. You’re organized, proactive, collaborative, and excited to help execute campaigns that generate conversation both online and offline.

Requirements

• 1–3 years of experience in public relations, influencer marketing, talent relations, social media, or integrated communications
• Agency experience preferred
• Strong understanding of influencer and creator landscape across TikTok, Instagram, YouTube, and emerging platforms
• Excellent written and verbal communication skills
• Familiarity with media monitoring and influencer tools/platforms
• Strong organizational skills and ability to manage multiple projects simultaneously
• Passion for entertainment, pop culture, social trends, and digital storytelling
• Comfortable working in a fast-paced, collaborative agency environment

Nice To Haves

• Existing media or creator relationships are a plus
• Experience working with lifestyle, beauty, fashion, hospitality, or consumer brands
• Experience supporting events, media/influencer trips, or experiential activations
• Basic understanding of paid influencer partnerships and creator usage rights
• Strong pulse on Gen Z and culturally driven digital trends

Responsibilities

• Support day-to-day execution of integrated PR and influencer campaigns
• Build and maintain media and creator relationships across lifestyle, entertainment, culture, beauty, fashion, and consumer spaces
• Research, identify, and vet influencers, creators, tastemakers, and emerging talent for campaigns and partnerships
• Assist with influencer outreach, negotiations, gifting, contracts, tracking, and reporting
• Draft press materials including media alerts, pitches, briefing docs, talking points, and recap reports
• Monitor media coverage, social conversations, and creator content
• Coordinate product mailers, events, launches, screenings, and influencer activations
• Track campaign KPIs and help develop client-ready reporting and insights
• Stay tapped into social trends, creator partnerships, platform updates, and pop culture moments
• Support account teams with administrative and organizational tasks, timelines, status documents, and meeting notes
• Participate in brainstorms and contribute creative campaign ideas rooted in culture and digital behavior

Benefits

• Meaningful impact through bold ideas, collaboration, and culture-first storytelling
• Strategic communications expertise combined with modern marketing capabilities
• Opportunity to help brands connect authentically with audiences across media, creators, and social platforms

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed