ASO Marketing Associate

FanDuel•New York City, NY

1d•Hybrid

About The Position

FanDuel is looking for an ASO Associate to support mobile sports marketing operations through meticulous organization, cross-functional coordination, and performance optimization. Key responsibilities include managing A/B testing processes and documentation, maintaining a strategic content calendar, and coordinating app store submissions in alignment with ASO best practices. The position requires tracking invoices and budget allocations, setting seasonal checkpoints for stakeholders, and staying current with mobile and sports industry trends. Success in this role depends on strong organizational and communication skills, familiarity with project management tools, and a collaborative mindset to enhance team performance through shared learnings and process improvements. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

Minimum of 1 to 2+ years of experience in mobile marketing operations, project coordination, or related field
Experience supporting and analyzing A/B testing methodologies and tools
Familiarity with App Store Optimization (ASO) best practices and app store submission processes
Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
Proficiency with project management tools such as Jira, Asana, or similar platforms
Basic financial acumen, including experience with invoice tracking and budget management
Excellent verbal and written communication skills for effective cross-functional collaboration
Ability to plan and maintain content calendars in alignment with marketing and business goals
Self-starter who stays informed on mobile industry trends, news, and performance best practices
Strong attention to detail and commitment to maintaining accurate documentation and process tracking

Nice To Haves

Experience working in a fast-paced, cross-functional team environment
Familiarity with mobile app performance metrics and analytics tools
Prior experience in a mobile-first or digital product environment
Exposure to marketing or growth roles within tech or app-based companies
Familiarity with sports

Responsibilities

Manage a variety of administrative tasks and programs critical to mobile sports marketing operations.
Coordinate A/B testing initiatives and optimize content based on App Store Optimization best practices.
Manage project timelines and deliverables.
Maintain accurate documentation.
Track invoices and budgets.
Collaborate closely with cross-functional teams such as product, creative, analytics, and finance to align on goals and ensure smooth execution.
Contribute to ongoing projects involving content planning and campaign performance analysis.
Stay current with mobile marketing trends and industry standards.
Coordinate seasonal planning and stakeholder check-ins to ensure timely execution.