ASO Manager

SplitMetrics

2d•Remote

About The Position

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes: SplitMetrics Acquire, a platform for automating and optimizing Apple Ads. SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts. SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year. App Radar by SplitMetrics : an ASO platform with advanced keyword and competitor insights. Why SplitMetrics? For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies. An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform. Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more. Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem. Integrated AI into our strategic approach since 2023. Effectively collaborate across 20+ countries with a remote-first and supportive culture. We are looking for an ASO Manager who will be a vital part of the SplitMetrics Agency team. If you're passionate about ASO and ready to join a team that values knowledge, growth, and people, we'd love to hear from you. Why SplitMetrics Agency: Data nobody else has. We build App Radar, Iris, Optimize and Acquire, so we sit on A/B test benchmarks, conversion data, and Apple Search Ads patterns across thousands of apps. You'll make calls based on our own aggregate test results rather than on conference-talk summaries. A real knowledge base. Internal wiki with cases, playbooks, SOPs, and post-mortems. Internal webinars and outside experts on a regular schedule. Nobody here hoards what they know. Workload we actually manage. We cap portfolio size per manager on purpose. Burning out an ASO manager costs us a client, so we don't do it.

Requirements

2+ years running ASO for live apps in different domains.
Hands-on App Store Connect and Google Play Console.
You've shipped metadata, set up CPP and In-App Events and read Store Listing reports.
Keyword research at scale, including various markets.
A/B testing experience on at least one store.
One or more ASO tools in daily use: App Radar, AppTweak, Sensor Tower, Asodesk, MobileAction, or similar.
English at B2 or above.
Comfort with numbers: forecasting, KPI tracking, and explaining increases and drops in installs transparently.

Nice To Haves

Experience with Apple Search Ads and using paid keyword data to inform organic.
Experience in Paid UA (Meta, TikTok, DSPs, etc.) Games, or a specific vertical you know deeply.
Non-English localization expertise.
Interest in how apps get discovered through AI assistants and AI-driven search, which is where a chunk of our R&D is going.

Responsibilities

You take our client apps and own their organic growth end to end: semantic core, metadata across localizations, creative concepts, A/B tests, and the monthly call where you explain what moved and why.
Agency work means you see patterns in-house managers never get to see. A fintech app in Brazil, a fitness app in Germany, and a mid-core game in the USA all react differently to the same algorithm change.
Audits and strategy. Audit new client apps, size the opportunity, and build a roadmap from niche analysis, competitor research, and our internal experiment database.
Semantic cores. Build and maintain keyword sets for App Store and Google Play across every localization the client sells in, including markets where you don't speak the language.
Metadata. Write and iterate titles, subtitles, keyword fields, and descriptions, adapted to regional search behavior.
Creative direction. Brief our in-house Design Studio on icons, screenshots, and app preview videos.
Testing. Design A/B tests in Product Page Optimization, Google Play experiments and SplitMetrics Optimize. Read the results honestly, including the ones that lose.
Client relationships. Monthly calls, presentations, and day-to-day Slack.