Art Director - Waterparks & FEC's

Lucky Strike Entertainment

19h•Hybrid

About The Position

The Art Director, Waterparks & FECs will lead the visual direction and execution of brand and campaign creative across the Waterparks and Family Entertainment Center (FEC) portfolio, including Castle Park. This is a senior, hands-on role responsible for shaping and evolving brand identity, developing high-impact creative, and ensuring consistency across all channels. This role will concept and create hero and campaign-level creative, while also building scalable design systems and templates that enable efficient execution across the broader team. The Art Director will manage one direct report and oversee the end-to-end creative workflow, ensuring projects are delivered on time and at a high standard.

Requirements

Strong portfolio demonstrating brand development, campaign creative, and multi-channel execution.
Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools.
Deep understanding of typography, layout, color, and visual systems.
Experience creating scalable design systems and templates.
Ability to think strategically while executing at a high level.
Highly organized with strong project management instincts.
Comfortable managing multiple priorities in a fast-paced environment.
Proactive, solution-oriented, and able to take full ownership of projects.
Strong communicator with the ability to present and defend creative decisions.
Collaborative mindset with a focus on elevating team output.
Bachelor’s degree in Graphic Design, Visual Arts, or related field (or equivalent experience).
6–8+ years of experience in design, with at least 2+ years in a senior or lead role.
Experience across digital, print, and environmental/experiential design.
Experience managing or mentoring junior designers.

Responsibilities

Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park.
Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments.
Translate business and marketing objectives into compelling, high-performing visual storytelling.
Ensure consistency and quality across all creative, maintaining a cohesive brand system.
Develop campaign creative across digital, social, email, web, OOH, and in-park materials.
Oversee creation of in-park collateral (signage, menus, wayfinding, event materials) and ensure alignment with brand standards.
Partner with marketing to bring seasonal, promotional, and always-on campaigns to life.
Build and maintain scalable design templates and toolkits for digital and print assets.
Establish clear design guidelines that enable efficient execution by designers and external partners.
Ensure templates balance brand consistency with flexibility across multiple parks and markets.
Manage and mentor one direct report (Designer), providing clear direction, feedback, and development support.
Own incoming creative requests, prioritizing, assigning, and ensuring timely completion.
Determine when to personally lead work vs. delegate to the designer based on complexity and priority.
Maintain visibility into all active projects and proactively manage timelines and deliverables.
Partner closely with the internal creative team, Waterpark and FEC marketing teams, and other stakeholders.
Collaborate with media, operations, and external partners to ensure creative aligns with channel strategy and execution.
Participate in campaign planning to ensure creative is integrated from concept through launch.
Oversee production across digital, print, and out-of-home (OOH) channels.
Ensure all deliverables meet technical specifications and production standards.
Work with vendors and partners (print, fabrication, media) to bring creative to life in-market.