Art Director

Rocket Money•Washington, DC

7d•Onsite

About The Position

Reporting to the Senior Art Director, this role will play a key role in developing Rocket Money’s visual identity. You will collaborate with product research teams within Rocket Money and draw learnings from the broader Rocket brand ecosystem to help us develop an engaging visual identity that supports our growth. Grounded in this broader strategy and informed by test and learn, you will shape our CRM, app store, and landing page visual strategy and guide offline advertising and organic presence.

Requirements

5+ years in brand/art direction, owning brand systems across owned properties, CRM assets, landing pages, and multi channel campaigns
Strong storytelling and communication; comfortable presenting to execs
Strong portfolio across brand identity, design systems, CRM/email design, landing pages, and offline work
Mastery of Figma, familiarity with front-end constraints
Experience with CRM platform Braze and landing page tools (Webflow, Unbounce, Instapage)
UX/CRO, accessibility, and performance-driven design knowledge

Nice To Haves

Experience in software/consumer brands with heavy organic growth
Motion graphics/video skills
TV/OOH campaign experience

Responsibilities

Lead visual brand discovery and development through series of research, brainstorm, and test
Integrate our visual identity into emails and owned properties with heavy emphasis on test and learn
Own performance landing page strategy (mobile & web) by testing designs to unlock high converting templates with reusable components
Contribute to brand driven performance advertising experiments
Own testing and strategy on app store presence
Support offline advertising with strong brand components
Evaluate and grow organic presence starting with Instagram, Tiktok, and Youtube
Manage a variety of projects with different timelines and deliverables effectively
Define and track metrics that reflect efficacy of our effort in each area you lead and manage