Art Director (Mid-Level)

M Booth • New York, NY

28d • $90,000 - $110,000 • Hybrid

About The Position

M Booth is looking for a social-native Mid-Level Art Director with a strong, sophisticated eye for design and proven experience crafting high-impact visual campaigns across multiple social platforms. In this role, you will be the creative engine driving the visual strategy for our clients. While a focus will be supporting TikTok, you will also lead and elevate design execution across our established social channels, including Facebook, LinkedIn, X, and YouTube Shorts. Working with a team of art directors and designers, you will help translate content—into highly engaging, accessible, and shareable visual stories.

Requirements

• 4+ years of creative agency or in-house brand experience with a strong portfolio showcasing successful design work across Facebook, LinkedIn, X, YouTube, and TikTok.
• Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), Figma and platform-native best practices.
• A deep understanding of social media behaviors, formats, and algorithms. You know the exact visual styles that drive engagements (saves, shares, clicks) on each distinct platform.
• Thrives in a highly integrated team environment , partnering with designers, animators, video producers, writers, community managers, and external partners to ensure creative assets are optimized for social.

Responsibilities

• Concept and execute stunning, platform-native visual assets tailored to the unique behaviors of each channel—from high-polish LinkedIn carousels and stop-and-scroll graphics on Facebook and X to raw, unpolished, video-led stories on TikTok and YouTube Shorts.
• Elevate the brand's aesthetic with a strong command of modern layout, social typography, visual hierarchy, color theory, and motion graphics. In addition to having a strong design sense, you have a general knowledge of different types of creative mediums (illustration, animation, photo editing, copywriting, branding, video).
• Intentionally adapt and stretch traditional brand guidelines to fit social-first formats. You will help implement client’s brand guidelines, developing custom assets (social stickers, native-style text overlays, custom templates) that maximize organic feed resonance.
• Storyboard, design, and direct short-form vertical video templates (e.g., "Tiny Mic" tips and How-To tutorials) that capture an authentic, peer-to-peer feel.
• Ensure all visual assets reflect the client’s brand guidelines. Maintain strict adherence to global accessibility guidelines, ensuring 100% compliance with high-contrast elements, clear typography, and burned-in captions.
• Join daily syncs to execute rapid-turn graphic elements, trend-responsive social assets, and real-time community engagement visual hooks.
• Bring a highly conceptual, proactive voice to the creative team. Actively participate in brainstorms and translate emerging social trends and cultural insights into immediate visual concepts and campaign ideas.
• A proactive self-starter who has their finger on the pulse of social media culture and internet trends. You understand what makes audiences stop scrolling in real-time and are excited to pitch unexpected creative directions.
• Mentor and guide team members in achieving their professional goals
• Work closely with project managers on improving processes, planning scopes, timelines, and resourcing
• Help build comradery on your team while fostering a welcoming, inclusive, and creative environment
• Guide other teams on creative processes and best practices
• Strong verbal and written communication skills that enable you to convey ideas or provide critiques clearly and concisely.

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Family Leave, Well-Being Programs, and Commuter Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed