Art Director II - Advertising

PlanetArt • Calabasas, CA

5d • Hybrid

About The Position

PlanetArt is seeking a creative, strategic, and detail-oriented Art Director to lead and elevate the visual identity of its growing portfolio of brands. This individual will play a key role in shaping the look and feel of customer-facing content across digital channels, ensuring cohesive and compelling storytelling that drives engagement and performance. The Art Director will guide a talented team of designers and collaborate cross-functionally with marketing, merchandising, and external partners. Responsibilities include art direction, brand consistency, and the creation of high-impact visual assets for email, social media, digital ads, eCommerce, and more. This role balances hands-on design work with leadership and project oversight, making it ideal for a creative leader who thrives in both execution and mentorship. The ideal candidate is a visionary designer with strong branding instincts, excellent communication skills, and the ability to make data-informed creative decisions. Candidates must be local to or willing to relocate to the Calabasas area as the company operates on a hybrid work model (3 days onsite, 2 remote).

Requirements

• Bachelor’s degree in graphic design, Visual Communications, or a related field, or equivalent combination of education and experience.
• 5+ years of professional experience as an Art Director or in a senior graphic design or creative leadership role.
• Strong portfolio demonstrating exceptional design, branding, and art direction across digital marketing and ecommerce channels.
• Expertise in visual design principles, including composition, color theory, typography, and layout.
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with knowledge of production and print processes.
• Proven ability to develop original creative concepts from ideation through final execution.
• Experience leading, mentoring, and providing creative direction to designers while maintaining high quality standards.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated and able to work independently while collaborating effectively with cross-functional teams and stakeholders.
• Excellent written and verbal communication skills with the ability to present creative ideas and provide constructive feedback.
• Creative thinker with a passion for design, branding, emerging trends, and delivering engaging customer experiences.
• Detail-oriented with a commitment to producing polished, high-quality creative work.

Responsibilities

• Lead the creative vision and visual identity for Personal Creations (US/UK), Gifts.com, Amazon brands (Let's Make Memories and RedEnvelope), and Etsy storefronts, ensuring consistent brand execution across all customer touchpoints.
• Establish, evolve, and maintain brand standards while providing creative direction to designers, copywriters, marketing, merchandising, and external creative partners.
• Oversee the creative development and approval of digital assets including email campaigns, social media, digital advertising, Amazon content, product imagery, video, and ecommerce experiences.
• Partner with Marketing and Merchandising to develop seasonal creative strategies, promotional campaigns, and content calendars aligned with business objectives.
• Direct photography and video concepts, collaborating with internal and external production partners to ensure assets support marketing and merchandising initiatives.
• Monitor customer insights, performance metrics, and industry trends to recommend creative improvements, optimize customer engagement, and influence product presentation.
• Develop and maintain creative templates, design systems, and reusable assets that promote consistency and efficiency across marketing channels.
• Collaborate with the Creative Director to develop new concepts, creative initiatives, and innovative approaches that strengthen brand presence.
• Design and oversee high-impact creative for websites, landing pages, email campaigns, social media, digital advertising, and ecommerce experiences.
• Partner with cross-functional teams to develop and execute A/B tests and user experience enhancements based on customer insights and business performance metrics.
• Create original concepts for new campaigns, product launches, photography, video, and emerging marketing channels.
• Provide hands-on design support for priority initiatives, new creative concepts, and high-visibility projects as business needs require.
• Leverage the company’s proprietary AI ad producing platform for campaign development.
• Lead, mentor, and provide day-to-day direction to the design team, fostering collaboration, creativity, and professional development.
• Prioritize and assign creative work based on business priorities, project timelines, and team capacity.
• Partner with Project Management, Marketing, and Merchandising to ensure projects are delivered on time and aligned with strategic objectives.
• Review and approve creative work, provide constructive feedback, and ensure adherence to brand standards and quality expectations.
• Communicate priorities, processes, and project status across cross-functional teams while supporting an efficient creative workflow.

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level