Art Director - GenAI Content

MGM Resorts • Las Vegas, NV

19d • Hybrid

About The Position

The Art Director, Creative Technology (GenAI) is a hybrid individual contributor role responsible for creating generative AI-based content across the wide spectrum of MGM resort and product offerings, including imagery for lifestyle, architecture, F&B, entertainment, retail, and more, as well as audio and innovation-leaning formats. This work will feature all marketing applications, including original campaigns and full-funnel advertising across print, digital, and social. The role combines traditional Art Director craft on photo and video shoots (styling, set design, wardrobe styling, casting, and photo/video fundamentals) with deep AI and GenAI content engineering capability to produce premium, on-brand content.

Requirements

• Has a bachelor’s degree in graphic design, Photography, Film, Fine Arts, Visual Communications, or a related field, or equivalent experience.
• Has 5+ years of art direction experience in photo and video production for consumer brands.

Responsibilities

• Create generative AI-based content across the wide spectrum of MGM resort and product offerings—including imagery for lifestyle, architecture, food and beverage, entertainment, retail, and gaming—for use in original campaigns and full-funnel advertising across print, digital, social, and audio channel
• Provide hands-on art direction across photo and video shoots, including pre-production planning, on-set art direction, set design, wardrobe styling, prop and dressing decisions, casting and talent direction, and the photographic and cinematic fundamentals (lighting, composition, lens, color, motion) required to capture premium consumer content
• Apply deep understanding of AI and GenAI fundamentals to bring output to production quality, managing model selection, prompt engineering, and control techniques such as image/video conditioning, references, masks, LoRAs, fine-tunes, and iterative post-processing
• Translate brand strategy and creative briefs into AI-generated content concepts that perform across audience segments, marketing funnels, and channels, balancing the speed and scale advantages of GenAI with the craft fundamentals that distinguish premium consumer brand work
• Build and maintain prompt libraries, asset templates, model references, and reusable content components that improve consistency, efficiency, and quality of GenAI content production across MGM
• Assist with custom concepting work relating to format-agnostic campaigns and new content platforms, supporting the broader Creative Strategy team's exploration of creative ideas that span design, content, experiential, and integrated channels
• Maintain ongoing awareness of emerging GenAI tools, models, formats, and best practices, evaluating new platforms and integrating capabilities into MGM's content workflow with appropriate brand, quality, and rights controls

Benefits

• Comprehensive wellness programs designed to support employees’ physical, mental, and emotional well-being.
• Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and a wide range of partner offerings.
• Complimentary parking both during and outside of scheduled work hours.
• Competitive health, wellness, and income protection benefits for eligible employees.
• Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior