Art Director/Designer, Fashion &Apparel, AI-Enabled Content Prod

St. Joseph Communications • Toronto, ON

4d • CA$75,000 - CA$85,000

About The Position

SJC is seeking an Intermediate Art Director / Designer with strong fashion and apparel retail experience to support high-volume eCommerce content production for a major retail program on a 3-5 month initial contract. The role will help translate brand, category, and product requirements into clear shot direction, visual standards, layout guidance, and production-ready creative decisions across on-figure, off-figure, colourway, licensed, accessory, and bundle imagery. The ideal candidate is highly visual, organized, commercially minded, and comfortable working in a fast-moving production environment where AI-assisted tools support efficiency but human judgement controls final creative quality.

Requirements

• 3-6+ years of art direction, design, or visual production experience, preferably in fashion, apparel, retail, catalogue, eCommerce, or studio production.
• Strong understanding of apparel photography, styling, fit, colour, proportion, model imagery, off-figure presentation, and digital shelf image requirements.
• Ability to work quickly and accurately across high SKU volumes while maintaining quality and consistency.
• Strong Adobe Creative Suite skills; comfort reviewing retouching, cropping, layout, and production-ready image assets.
• Experience collaborating with photographers, stylists, producers, retouchers, project managers, and client stakeholders.
• Good eye for detail, product representation, image accuracy, visual hierarchy, and category consistency.
• Comfort using AI-assisted workflows for image exploration, reference development, derivative concepts, background ideas, cropping checks, or production efficiency.
• Ability to provide practical creative guidance to AI/image tools while ensuring outputs remain brand-safe, product-accurate, and human-reviewed.

Nice To Haves

• Retail, marketplace, Walmart, mass merchant, apparel brand, agency, or production studio experience is a strong asset.
• Experience with Content Factori, Adobe Firefly, generative image tools, image masking/background tools, DAM workflows, or eCommerce automation platforms is an asset.

Responsibilities

• Develop and maintain visual direction for apparel content across on-figure, off-figure, kids, footwear, accessories, licensed products, and bundles.
• Partner with photographers, stylists, retouchers, producers, and PMs to define shot requirements, cropping, styling direction, model/product considerations, and image hierarchy.
• Review supplier, Walmart, and internal creative inputs to identify missing information, product differences, colourway issues, or visual risks before production begins.
• Support consistent application of Walmart content standards, SJC production guidelines, and category-specific eCommerce image requirements.
• Create or adapt visual guides, shot references, production notes, simple layout assets, infographics, and dimension/accessory chart direction as required.
• Review image outputs for styling, composition, colour, product accuracy, brand fit, and eCommerce clarity prior to final QA or upload preparation.
• Help improve repeatable apparel workflows by identifying opportunities for templates, reusable visual rules, and AI-assisted creative efficiencies.

Benefits

• Exclusive employee subscription rates for SJC publications.
• A complimentary 1-year Toronto Life Insider membership.
• Discounted annual GoodLife membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed