Art Director, Brand

Javvy Coffee Company

13d

About The Position

Javvy is seeking a highly creative and hands-on Art Director to shape and execute the visual brand for its next chapter. This role requires a designer with a strong creative vision who can lead a design team and also contribute directly to design execution. The Art Director will oversee creative across various channels including packaging, retail, e-commerce, product launches, photography, partnerships, and brand experiences, while remaining involved in the design and creation of high-priority assets. The ideal candidate will possess exceptional design skills, strong creative judgment, and the ability to build a cohesive brand across a growing omnichannel business.

Requirements

7+ years of professional design experience, ideally within CPG, food & beverage, beauty, wellness, lifestyle, or another highly visual consumer category.
2+ years of experience providing art direction or leading designers.
An exceptional portfolio demonstrating both strong conceptual thinking and hands-on execution.
Deep experience in packaging and print design, including dielines, production artwork, prepress, proofing, and working with production partners.
Experience designing for retail environments, including POS, displays, shippers, endcaps, and signage.
Strong understanding of e-commerce and digital design, including PDPs, campaign assets, and omnichannel launches.
Expert proficiency in Adobe Creative Suite and Figma.
Exceptional typography, layout, composition, color, and visual storytelling skills.
Experience directing photography and external creative partners.
Comfortable using—or eager to adopt—AI-powered creative tools as part of the modern design workflow.
Ability to move fluidly between big-picture creative direction and detailed production execution.
Strong project management and communication skills with the ability to manage multiple launches and collaborate across functions.

Nice To Haves

Are equally comfortable developing the vision and opening the file to make it happen.
Love building brands across packaging, digital, retail, and real-world experiences.
Can turn a loose idea into a polished, scalable creative system.
Enjoy mentoring designers while still practicing your own craft.
Thrive in a fast-moving environment where priorities evolve and there is always something new to build.

Responsibilities

Help define and evolve Javvy’s visual identity across every consumer touchpoint.
Translate brand strategy and go-to-market priorities into compelling creative concepts and scalable visual systems.
Maintain and evolve brand guidelines as Javvy expands into new products, categories, partnerships, and channels.
Lead creative reviews and provide clear, actionable feedback.
Ensure a cohesive brand experience across packaging, retail, e-commerce, social, photography, partnerships, and experiential.
Personally concept, design, refine, or productionize priority projects across packaging, retail displays and POS, product mockups, partnerships, events, e-commerce, and launch assets.
Own or oversee artwork through final production, including dielines, printer-ready files, digital and print proofs, and production revisions.
Partner closely with Operations, Supply Chain, Regulatory, and external production partners to ensure creative is accurate, compliant, and production-ready.
Maintain a high standard of craft while operating effectively within fast-moving timelines.
Lead visual development for new SKUs, flavors, formats, product categories, and brand partnerships.
Develop packaging concepts that balance brand consistency, strong shelf presence, product communication, and consumer appeal.
Guide packaging from initial concept through approved production artwork.
Lead creative development across retail, DTC, Amazon, TikTok Shop, and other e-commerce channels.
Oversee retail PDPs, shippers, displays, endcaps, shelf communication, signage, and other point-of-sale materials.
Partner cross-functionally with Brand, Retail, Ecommerce, Product, Operations, and Regulatory to deliver creative against launch timelines.
Establish visual direction for product photography, lifestyle imagery, and campaign content.
Develop creative briefs and provide art direction for photographers and external creative partners.
Guide AI-generated product and lifestyle imagery while maintaining brand consistency and quality.
Identify opportunities to use emerging creative tools and AI to improve creative output and team efficiency.
Lead, mentor, and develop a multidisciplinary team of brand and digital designers.
Provide creative direction, thoughtful feedback, and hands-on coaching through regular creative reviews and 1:1s.
Prioritize workloads and allocate projects based on business needs, timelines, and team strengths.
Support hiring, portfolio reviews, onboarding, and development of creative talent.
Help improve creative workflows, briefing processes, organization, and production standards as the team scales.