Area Sales Manager

Homes By West Bay LLC•Wesley Chapel, FL

2h•Onsite

About The Position

Casa Fresca Homes is a modern homebuilder redefining the new-home experience through innovative design, streamlined processes, and exceptional value. We strive to empower homeownership through smart, stylish, yet attainable homes, delivered through a quality-driven process paired with the highest level of customer service and satisfaction. Our success is guided by a shared commitment to integrity, accountability, and excellence. We believe there are no shortcuts — our goals are achieved only through the dedication, collaboration, and real commitment of every employee. By living our values each day, we create thoughtfully designed homes, meaningful customer relationships, and vibrant communities throughout the Southwest and Central Florida markets. Casa Fresca Homes is seeking a motivated and experienced Area Sales Manager to support our West Division communities. This role is ideal for a proven sales leader with a strong background in new home sales, passionate about driving performance, developing teams, and delivering exceptional customer experiences. This role reports directly to the Director of Sales.

Requirements

High school diploma or GED required; bachelor’s degree strongly preferred
Minimum 4+ years of new home sales experience and 2+ years in a leadership role
Strong leadership, coaching, and team development skills
Excellent verbal and written communication skills
Proven ability to manage multiple priorities, meet deadlines, and navigate complex situations
Advanced proficiency with Microsoft Office; Salesforce experience preferred
Strong analytical, organizational, and problem-solving abilities
Valid driver’s license, clean driving record, and active auto insurance
Florida Real Estate License preferred
Ability to interpret contracts and perform contract-related calculations

Responsibilities

Recruit, hire, train, coach, and retain high-performing Sales Consultants (SCs), fostering a culture of accountability and continuous improvement.
Partner with the Director of Sales to drive sales strategy, training initiatives, and performance optimization.
Proactively identify risks to sales projections and recommend actionable strategies to maintain or exceed targets.
Serve as a market expert by providing competitive analysis, realtor insights, and market intelligence on a quarterly or as-needed basis.
Ensure all communities, models, homes, marketing materials, MLS listings, and digital platforms reflect brand standards and accuracy.
Lead bi-weekly sales meetings to support training, knowledge sharing, and team engagement.
Conduct weekly community visits and regular one-on-one coaching sessions with Sales Consultants.
Support execution of sales strategies, leveraging technology platforms to drive conversion and maximize margins.
Promote strong realtor engagement, referral generation, and self-sourced sales efforts.
Maintain open communication across departments to ensure smooth operations, timely closings, and high customer satisfaction.
Provide guidance on backlog management and support contract execution and closing coordination.
Address and resolve escalated customer concerns professionally and effectively.
Collaborate with Marketing and Sales leadership on events, campaigns, and promotional initiatives.
Monitor and enforce performance metrics including sales goals, closings, customer satisfaction, and CRM (Salesforce) activity.
Manage inventory, including marketing and liquidation of spec homes, and ensure efficient turnover processes.
Uphold company policies, communicate updates to leadership, and address operational challenges proactively.
Participate in QA meetings and cross-functional team initiatives.
Perform additional duties as assigned by executive leadership.