Area Sales Manager

Critical Mass Group•Los Angeles, CA

26d•Hybrid

About The Position

Critical Mass Group works with some of the most innovative, exciting brands in the food and beverage space. Our extensive expertise, strategic relationships and relentless execution in sales and distribution provides our unique brands the foundation and pathway for sustainable growth. Our team of experts build outstanding brands. This role will cover a territory across West Los Angeles, from Malibu to the South Bay. The ideal candidate should reside within the territory.

Requirements

High school diploma or 1-2 years of successful sales experience with retail.
Established relationships and demonstrated success working with retail.
Working knowledge of financials used in the sales process such as costing, margin, profitability, promotional spending, and allowances.
Passionate and results-oriented individual who demonstrates persistence in the face of obstacles – ability to problem solve and innovate to succeed.
Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills.
Full competence with Microsoft Office (Excel, PowerPoint, and Word).
Proven ability to work independently as well as part of a team.
Demonstrated ability to excel in a hands-on, fast-paced entrepreneurial environment.
Highly adaptable and resourceful; proactive versus reactive.

Nice To Haves

Passionate about food and beverages.
Considers themselves an independent thinker and doer.
Loves to introduce friends to new things they’ve discovered, especially food and beverages.

Responsibilities

Growing and managing sales of the Company’s brands at current and new retailers in their area.
Executing the weekly sales route as defined by the Company.
Learning and understanding the unique attributes, pricing, promotions, and route to market for the Company’s brands.
Building and maintaining relationships with assigned accounts by developing relationships with ‘gatekeepers’ and key stakeholders.
Providing excellent sales/customer service to achieve account satisfaction with the Company’s products.
Assuring a high level of customer service by handling customer concerns and follow-up in a proactive manner via phone, email, and in person.
Developing and maintaining relationships with local distributors and their reps, motivating them to grow the Company’s brands within their networks.
Participating in distributor kick offs, monthly meetings, and ride alongs to promote the company brands.
Developing and maintaining relationships with local brand reps including setting up and leading productive ride alongs.
Using mobile electronic devices to accurately and timely compose and complete required forms and documents.
Reporting back progress, successes and challenges to management in a timely manner.
Soliciting and obtaining orders for incremental sales of the Company’s brands by meeting face-to-face with store decision makers.
Selling in displays, additional SKUs, additional facings, cold box placement and creating other opportunities to grow volume throughout the territory.
Surveying assigned accounts to ensure that the Company’s products and POS are presented in a way to maximize customer sales and influence purchasing decisions of account owner/managers (including front-face products, properly labeled shelves, verifying that displays committed are on the floor and verifying correct pricing).
Utilizing data and information regarding opportunities for increased profits and margins, surveying product and inventory to identify opportunities for additional sales, providing samples to promote new product launches to obtain sales, and taking orders for products which are to be delivered by the assigned distributor’s normal route salesman/delivery person.
Interacting with owners/managers about displays and signage (interior + exterior) including confirming that all are current and using discussions about displays as an opportunity to increase sales.
Informing owner/managers of current promotions and removing expired promotional materials.
Educating buyers and sales teams within stores to encourage brand awareness on the sales level, so that they may better educate customers.
Conducting store audits with management to ensure merchandising standards are adhered to and promotional programming is being executed.
Demonstrating a passion for all of the Company’s brands.
Embracing the brand image and modeling the Company’s cultures, values, and behavior – always representing the Company in a positive and energetic manner.