About The Position

Responsibility for sales in a defined territory for Blue tools, MT & HG through active development, maintenance & growth of existing and potential direct dealers. This role involves channel management, network management of direct dealers & sub-dealers, and providing optimal service to them. The Area Sales Manager will be responsible for systematic follow-up on visits and planning of next steps for the conversion/development of direct dealers, enhancing the quality of existing channel partners, and implementing specific initiatives to support products like new launches and cordless tools. The role also includes entrepreneurial turnover and GM responsibility optimization in terms of product mix, supporting dealers in the B2B portal, and utilizing digital tools to improve business results. Implementation of central marketing activities and strong collaboration with user and retail marketing, along with information gathering about competitors & market trends, are key aspects. The position also involves the placement of products in primary and secondary channels and identifying opportunities to spread reach. Collaboration across BU teams of power tools and Bosch to create sales opportunities is expected.

Requirements

  • B- TECH MECH / ELECTRICAL / MBA - Sales & Marketing
  • Minimum 10-12 years of experience in trade (dealer/distributor) sales
  • Understanding of market, product or allied products
  • Working knowledge of distribution business
  • Excellent communication skills
  • Conversant with local language as required
  • Negotiation skills

Responsibilities

  • Responsibility for sales in defined territory for Blue tools, MT & HG through active development, maintenance & growth of existing and potential direct dealers
  • Network management of direct dealers & sub-dealers
  • Provide optimal service to dealers
  • Systematic follow-up on visits and planning of next steps for the conversion/development of direct dealers
  • Enhance the quality of existing channel partners
  • Implement specific initiatives to support products like new launches, Cordless etc
  • Optimize entrepreneurial turnover and GM responsibility in terms of product mix
  • Support dealers in B2B portal
  • Utilize digital tools to improve business results
  • Implement central marketing activities and collaborate with user and retail marketing
  • Gather information about competitors & market trends
  • Placement of Product in primary and secondary channel
  • Identify opportunities to spread the reach
  • Collaborate across BU team of power tools and Bosch to create opportunities of sales
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