Area Sales Manager

Wonderbrands•Sudbury, ON

23d•Hybrid

About The Position

The Area Sales Manager is focused on driving executional excellence, sales growth, and compliance within the region. The ASM will use their exceptional sales and relationship building skills to deliver a best-in-class in-store experience to their customers. The role will also manage all aspects of communication, training, route sales, onboarding and executing the independent distributor (franchise owner) agreement obligations.

Requirements

Bachelor’s degree in Business, Finance or related field required
Minimum of 3 years’ experience field sales team (food industry an asset)
Ability to effectively work from home and in the field
Experience managing a franchise operation unit
Multi-tasking and priority management are key components to be successful in the role
Exceptionally strong communicator and team builder
Proven experience in people leadership and development
Demonstrated ability to work in a fast paced & multi task environment
Executive level presentation skills
Possess strong planning and time management skills
Experience building customer relationships.
Strong computer skills (intermediate to advanced Microsoft Office)

Nice To Haves

A passion for the Consumer Packaged Goods industry an asset

Responsibilities

Builds and maintains strong relationships with Store and/or Bakery Managers in territory
Ensures all stores are executed the Wonderbrands Way: planogram compliance, visible pricing, optimized use of shelf and secondary displays
Manages the sell-in of POS materials to stores, ensures these are communicated and delivered to IDs in a timely manner that lines up with innovation launches or holiday schedules
Collaboratively works with Sales, Marketing, and ASL peers to drive executional priorities
Educates stores and independent distributors on our products features and benefits, and how these fit with the different customers
Achieves sales revenue, stale (returns), and store visit objectives within area
Consistently monitors store performance and quickly reacts to opportunities within area
Gathers and reports on field insights using various tools and resources
Supports Independent Distributors in business development & with promotion plans
Conducts business reviews with all independent distributors within their territory
Works with IDs to optimize route – route planning (Analyze territory, grouping stores and scheduling visits), Loading/unloading, preparation for future deliveries
Monitors and ensure ID Agreement compliance – develop and grow territory, support Wonderbrands Marketing programs, maintain proper service and delivery to all outlets, maintaining adequate fresh supply, rotating product and managing stales
Strengthens SOPs for servicing their accounts – managing returns, assessing inventory levels, printing invoices, receiving, merchandising, reviewing order for next delivery
Participates in selection of new IDs
Define proposals on how to increase sales working closely with the IDs
Continually inspires and develops Team Members and promote cross-functional collaboration.
Supports, shared knowledge and experience with your Team through authentic conversations and development planning
Communicates clear expectations
Uses insight and knowledge to influence others
Understands and acknowledge differences and modifies style to support unleashing potential
Demonstrates patience and empathy, while listening
Inspire enthusiasm & commitment by communicating a clear path to success
Empowers others by delegating and providing support and opportunities for growth
Identifies, raises and resolves conflict
Builds trust and models the “Coach Approach”
Encourages informed risk-taking and supports learning from outcomes.
Creates an environment where your team enjoys working hard while having fun
Provides feedback to reinforce results