Area Sales Manager

Edgewater Hotel & Waterpark•Duluth, MN

9d•Hybrid

About The Position

At ZMC Hotels, we are committed to delivering exceptional hospitality experiences while creating opportunities for our associates to grow and succeed. Our portfolio of hotels offers guests outstanding service and value across trusted hospitality brands. We foster a collaborative, performance-driven culture where innovation, accountability, and teamwork are recognized and rewarded. The Area Sales Manager is responsible for driving revenue growth and achieving assigned sales goals for the Edgewater Hotel & Waterpark Duluth as well as the Days Inn Duluth Lakewalk, by developing new business, expanding existing client relationships, and maximizing market share. This role focuses on generating business across multiple market segments, including business transient, group, and catering, while delivering exceptional customer service throughout the sales cycle. Working closely with the Regional Director of Sales, Revenue Management, and hotel leadership teams, the Area Sales Manager identifies market opportunities, develops strategic partnerships, and delivers innovative sales solutions that support each property’s financial objectives while maintaining exceptional customer service throughout the sales process.

Requirements

High School Diploma or GED required; Associate’s or Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
Minimum of two (2) years of hotel sales experience required; multi-property or branded hotel experience preferred.
Strong organizational and time management skills with the ability to prioritize multiple projects in a fast-paced environment.
Proven ability to build relationships, influence decision-makers, and deliver exceptional customer service.
Self-motivated, results-oriented professional with strong problem-solving abilities and the ability to work independently while contributing to a collaborative sales team.
Must possess a valid driver’s license, reliable transportation, and the ability to travel regularly between assigned hotels, client locations, and industry events.

Nice To Haves

Associate’s or Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
multi-property or branded hotel experience preferred.

Responsibilities

Achieve assigned revenue, market share, and sales production goals for one or more hotel properties through strategic prospecting, account management, and business development.
Develop and execute proactive sales strategies to identify, solicit, and secure new business within assigned market segments, including corporate, group, catering, and business transient accounts.
Build and maintain strong relationships with existing clients to maximize account production, increase repeat business, and identify new revenue opportunities.
Conduct regular sales calls, client meetings, hotel site tours, and networking activities to generate qualified leads and close new business.
Prepare and negotiate contracts, proposals, and rate agreements while ensuring compliance with company policies and brand standards.
Maintain accurate and timely account information, sales activities, and pipeline management within Delphi.fdc/Amadeus CRM.
Develop a comprehensive understanding of each property's operations, competitive positioning, revenue strategies, and brand initiatives to effectively represent the hotels in the marketplace.
Monitor account performance, analyze production trends, and adjust sales strategies to maximize revenue and profitability.
Respond to Requests for Proposal (RFPs) timely and effectively utilize brand sales platforms and tools to secure new opportunities.
Assist in the development and execution of annual Sales & Marketing Plans, market action plans, and promotional initiatives.
Maintain awareness of local market conditions, competitor activities, and industry trends to identify opportunities and respond to changing business demands.