Area Sales Manager - Texas

TRIP•Los Angeles, CA

5d•$70,000 - $80,000•Onsite

About The Position

TRIP is seeking an Area Sales Manager for Texas to partner with retailers, distributors, and field teams to expand the brand's presence across natural, conventional, and specialty accounts. The role involves spending most of your time in the field to grow distribution, strengthen relationships, ensure prominent shelf presence, unlock new opportunities, expand placements, and drive sales velocity within the territory. The ideal candidate thrives in a fast-paced, entrepreneurial environment, takes ownership, and converts strong relationships into measurable growth.

Requirements

2+ years of beverage or CPG sales experience
Strong understanding of retail execution, distribution strategy, and customer behavior
Proven ability to build relationships with retailers, distributors, and field teams
Self-starter with strong organization, communication, and problem-solving skills
Thrives in fast-paced, entrepreneurial environments with a high level of ownership
Ability to analyze opportunities and execute sales strategies effectively
Proficient in Google Suite, Microsoft Office, and collaboration tools (Slack, Zoom)
Willingness to travel extensively (75–85% field-based, including some overnight travel)
Valid driver’s license, reliable transportation, and ability to lift up to 40 lbs
Must be a U.S. citizen, U.S. permanent resident, or individual currently authorized to work in the United States on a valid visa.

Responsibilities

Deliver against monthly sales, volume, and distribution goals while achieving overall market objectives.
Build total distribution within assigned territory by developing relationships with retailers, distributors, brokers, and key stakeholders.
Identify and open new retail accounts while expanding existing accounts through additional SKUs, facings, cooler placements, secondary displays, and promotional opportunities.
Manage relationships with distributor field sales teams, motivating and guiding them to execute company sales goals and market objectives.
Conduct regular route rides with distributor partners and brokers to evaluate performance, identify opportunities, and improve underperforming accounts and routes.
Manage and grow key retail chain relationships, including new item launches, promotional programs, and retail execution strategies.
Secure additional product placements and ensure strong in-store visibility through displays, coolers, and point-of-sale materials.
Plan and execute in-store samplings, demos, and local activations to drive trial and increase consumer awareness.
Monitor and maintain inventory levels and proper use of point-of-sale materials across accounts.
Collaborate with marketing and field teams to implement marketing initiatives that drive brand awareness and market share growth.
Maintain an updated key account list and actively build strong relationships with key decision-makers.
Analyze territory performance and provide weekly reporting and forecasting to the Regional Sales Manager.
Participate in regular sales meetings and distributor management meetings, providing documented reports on distribution, displays, and sales performance.
Track market performance metrics and identify opportunities for growth and operational improvement.
Assist with budget management, including incentives, branded merchandise, and sales-related expenses.