Area Sales Manager (Multi-Family)

Trico Residential•Calgary, AB

20h

About The Position

Trico Homes is seeking an experienced and results-driven Area Sales Manager (ASM) with strong sales performance, customer experience, and relationship-building capabilities. Reporting to the Director of Sales, the Area Sales Manager will be responsible for driving sales success, enhancing the customer journey, and supporting community growth within a designated Trico Homes community. The ASM will serve as the face of the community, working closely with customers, realtors, and industry partners to guide purchasers through the home-buying process in a dynamic and fast-paced environment. This position will support Trico Homes’ Multi-Family division, including the successful launch and ongoing performance of new communities such as Verona North. The successful candidate is a motivated sales professional, collaborative team member, and natural leader who is passionate about delivering exceptional customer experiences and achieving strong sales results. Experience in selling multi-family homes, including townhomes and condominiums, is considered a strong asset.

Requirements

Minimum 3–5 years of successful new home sales experience.
Proven track record of achieving or exceeding sales targets.
Strong understanding of the new home construction process.
Ability to read and interpret blueprints and site plans.
Experience using CRM systems; HubSpot experience preferred.
Excellent communication, presentation, and relationship-building skills.
High level of emotional intelligence and customer service orientation.
Strong organizational and time-management skills.
Ability to work independently while contributing positively to a team environment.
Demonstrated leadership, coaching, and mentoring abilities.
Proficiency with Microsoft Office and related business software.

Nice To Haves

Multi-family sales experience is considered a strong asset.
Experience in selling multi-family homes, including townhomes and condominiums, is considered a strong asset.

Responsibilities

Guide customers through the complete sales journey from initial inquiry through possession.
Meet or exceed quarterly and annual sales targets.
Create, manage, and maintain accurate customer records, opportunities, appointments, and next actions within HubSpot.
Actively manage and convert sales leads while maintaining strong pipeline health and CRM accuracy.
Develop and execute community-specific sales and traffic generation strategies.
Build and maintain strong relationships with realtors, industry partners, and referral sources.
Participate in marketing initiatives, social media activities, events, and customer engagement programs.
Provide market intelligence, competitive analysis, and product feedback to support business decisions.
Collaborate with Construction, Drafting, Design, Marketing, Customer Care, and Operations teams to ensure a seamless customer experience.
Select and create spec home opportunities based on market demand, sales trends, and inventory strategies.
Maintain detailed homeowner files and ensure adherence to company policies and procedures.
Ensure show homes, sales centres, signage, and community presentation standards are maintained.
Adhere to Trico Homes' customer satisfaction and Touch Point programs.
Coach, mentor, and support Sales Associates while fostering a positive, accountable, and collaborative team culture.
Stay current on product knowledge, construction processes, blueprint interpretation, and industry trends.