Area Sales Manager II - Little Rock, AR

Electrolit USA•Houston, TX

2d•Hybrid

About The Position

CAB Enterprises, Inc. is the exclusive distributor of Electrolit in the United States. Electrolit, developed by Grupo Pisa, is a leader in premium hydration beverages with a scientifically backed formula and pharmaceutical-grade ingredients. CAB Enterprises fosters a service-oriented culture with core values of humility, honesty, respect, responsibility, and drive, aiming to create a dynamic and fulfilling workplace. The Area Sales Manager (ASM) is responsible for developing new business relationships and enhancing current partnerships within their assigned sales territory. This role requires a strong understanding of the sales process, including lead generation, relationship-building, and closing business. The ASM will use negotiation skills and present products effectively to attract new leads and nurture connections. They will also deliver impactful presentations, represent the company at networking events and trade shows, and lead, train, and oversee Sales & Merchandising representatives and Direct Store Delivery (DSD) staff.

Requirements

Minimum three (3) years of sales experience in the beverage industry, preferably non-alcoholic
Direct Selling experience in the beverage industry
At least one (1) year in a supervisory or managerial position
High school diploma or GED equivalent; bachelor's degree in Sales, Marketing, or a related field preferred
Proficient in computer usage, with a working knowledge of MS Office
Experience with sales management software and CRM tools
Highly motivated and target-driven, with a proven sales track record
Ability and willingness to travel up to 90% within the assigned territory
Travel at least 90% of the time for customer visits, company events, or long-distance travel within the assigned territory
Legally authorized to work in the USA
Reliable transportation
Valid driver license and active auto insurance policy
Fluent in English
Ability to sit for extended period of times while driving to locations
Ability to stand, walk, occasionally lift, and carry objects (up to 40 ponds)

Nice To Haves

Exceptional communication, interpersonal, problem-solving, and presentation skills
Strong ability to balance persuasion with professionalism
Proficient in selling, negotiation, and effective communication
Strong organizational, prioritization, and time management skills
Ability to create and deliver presentations that meet audience needs
Excellent relationship management skills and receptiveness to feedback

Responsibilities

Partner with local distributors and wholesalers to promote and sell our brand portfolio to retailers
Join Sales & Merchandising reps and Direct Store Delivery (DSD) reps on ride-alongs to support selling, merchandising, training, relationship management, and regularly assess their performance
Ensure prime in-store merchandising space, complete SKU availability, strategic POS placements, and increased distribution points
Maintain all equipment, racks, signage, and POS materials updated, clean, and visually displayed in an appealing manner
Build and maintain strong, positive relationship with retail store owners, managers, and their staff
Focus on establishing new accounts within your assigned territory, oversee existing accounts, and keep in regular communication with primary contacts
Drive sales growth in the territory in line with targets set by the Business Development Manager
Assist in coordinating sales efforts across different territories and provide support to other sales representatives
Participate in evening and weekend promotions and special events as needed
Utilize CRM software to track and monitor account activity, optimize routing, follow up, and leverage analytics for informed business decisions and sales strategies
Create optimal routing for store visits on a weekly basis, minimizing travel time while maximizing sales reach and efficiency
Analyze store visit reports from the CRM to identify areas for improvement and replicate successful efforts and strategies
Execute quarterly blitzes with the regional team, led by the Sales Director
Conduct regular Sales Team calls with your Sales & Merchandising representatives to establish a clear action plan for store visits and merchandising implementation, address out-of-stock issues, confirm inventory plans, provide updates on promotional execution and adjustments, and enhance overall coordination for in-store operations and sales growth.
Perform other duties as assigned