Area Marketing Director

CoralTree Hospitality • Englewood, CO

3d • Onsite

About The Position

The Area Marketing Director – Outbound Hotels is the steward of growth, connection, and brand storytelling for Outbound’s expanding portfolio of adventure ‑ inspired hotels. This role leads the development and execution of marketing strategies that bring each Outbound destination to life — balancing brand consistency with authentic local character. Partnering closely with property teams, ownership, and CoralTree ’ s brand leaders, this position serves as the connective tissue between corporate vision and on ‑ the ‑ ground execution, driving revenue, guest engagement, and long ‑ term brand love across the Outbound collection.

Requirements

• 8+ years of experience in hospitality marketing, preferably in a multi-property or brand-level role.
• Deep understanding of digital marketing strategy, performance media, and brand storytelling.
• Proven ability to manage agency relationships and lead cross-functional teams.
• Strong analytical skills; ability to interpret data, optimize campaigns, and report performance clearly.
• Familiarity with OTA marketing, CRM/email platforms, Google Business Profiles, DNS/domain management, and hospitality tech stacks (e.g., SynXis, Revinate, GA4).

Responsibilities

• Lead and execute comprehensive pre-opening marketing strategies for new properties joining the Outbound Collection.
• Develop and implement tailored pre-opening marketing plans that build anticipation, drive early awareness, and position each property for a successful launch.
• Collaborate with property owners, CoralTree Hospitality leadership, and agency partners to ensure all pre-opening campaigns reflect Outbound brand standards and local market opportunities.
• Oversee the creation and execution of launch assets, including email marketing, press releases, digital campaigns, social media teasers, and influencer partnerships.
• Coordinate with PR and creative agencies to secure media coverage and generate buzz prior to opening.
• Manage pre-opening events, preview tours, and community engagement initiatives to establish the property’s presence in its market.
• Ensure digital readiness by launching property websites, optimizing online listings, and activating CRM/email campaigns ahead of opening.
• Track and report on pre-opening campaign performance, adjusting tactics to maximize reach and conversion.
• Serve as the primary marketing contact for all pre-opening and launch activities, facilitating smooth transitions from pre-launch to ongoing marketing operations.
• Oversee and direct marketing strategies across the full Outbound Hotels portfolio, ensuring brand consistency while allowing for local property differentiation.
• Build and maintain a 12-month campaign calendar and individual property marketing plans that align with seasonal needs, brand initiatives, and revenue goals.
• Collaborate with leadership to shape the long-term marketing roadmap for Outbound Hotels, including new market entries, guest segment strategy, and brand awareness growth.
• Manage external marketing partners including PR, digital, creative, and social agencies, ensuring alignment with brand goals and ROI delivery.
• Serve as the strategic point of contact between CoralTree, ownership groups, and agency teams.
• Act as a marketing coach and leader for property-level team members, DOSMs, as well as on property and area marketing team members.
• Guide execution of marketing plans and troubleshoot campaign gaps or digital issues.
• Collaborate with each property and CoralTree’s marketing team to review quarterly digital performance audits and AI visibility reports.
• Ensure that identified flaws or performance gaps from audits and reports are addressed quickly and accurately.
• Support ongoing improvements based on data-driven insights to drive digital performance and visibility across the portfolio.
• Serve as the marketing thought leader for Outbound Hotels, mentoring fellow marketers and presenting strategy recommendations to CoralTree leadership and ownership groups.
• Partner with revenue and digital teams to monitor KPIs, optimize paid media strategies, and report on campaign performance.
• Translate marketing performance data into actionable insights that improve property ROI and conversion.
• Develop and maintain performance benchmarks by property type/market to set clear expectations and measure impact of marketing investment.
• Lead marketing setup and digital readiness efforts for new property transitions and launches.
• Be the primary point of contact for all marketing-related needs during transitions, including gaining access to existing platforms, tools, and accounts.
• Work directly with previous management companies to secure creative assets, digital collateral, and administrative access across marketing systems.
• Oversee URL strategy, DNS configuration, asset audits, and brand alignment during transitions.
• Support the evaluation and piloting of new marketing technologies and tools, including AI-driven platforms.
• Partner with CoralTree’s AI Project Team to identify scalable digital innovation opportunities.
• Share quarterly marketing highlights or trend reports with internal stakeholders to build visibility and alignment across departments.
• Ensure brand storytelling, visuals, and campaigns reflect the diverse guest base and support CoralTree’s commitment to inclusive, responsible travel.

Benefits

• Group medical, dental, vision, life, and disability benefits
• Colorado Family and Medical Leave Insurance Program (FAMLI)
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• An employee assistance program
• Paid time off/sick time
• Participation in a 401(k) plan with a company match
• Team member free room night program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed