Area Manager

Cresten Property Management • Sioux Falls, SD

6d

About The Position

The Area Manager is responsible for the full operational, financial, and leasing performance of a portfolio of approximately four multifamily communities in the Sioux Falls market. The role provides direct leadership to on-site Property Managers and ensures each asset meets or exceeds occupancy, revenue, and resident satisfaction targets. It combines strategic oversight with active involvement in day-to-day operations, including on-site support to stabilize performance, assist leasing, and lead teams in executing company standards.

The Area Manager oversees leasing performance, property operations, financial results, team development, marketing effectiveness, resident retention, and asset condition. The position works with Property Managers, maintenance leadership, and company leadership to meet ownership goals and market conditions. Travel between properties in Sioux Falls and regional areas is required.

Requirements

• 3–5+ years of multifamily property management experience; multi-site experience preferred.
• Proven track record of improving occupancy and financial performance.
• Strong understanding of leasing, marketing, and property operations.
• Experience managing teams and developing Property Managers.
• Familiarity with property management software such as Yardi or AppFolio.
• Ability to travel locally between properties in the Sioux Falls area.
• Demonstrated initiative, strong supervisory and organizational skills, judgment, and discretion in making independent decisions.
• Ability to use initiative and independent judgment within general policy guidelines, define problem areas, analyze data, prepare formal recommendations, and carry out solutions.
• Ability to recognize and report safety problems and make recommendations for solutions.
• Ability to operate standard office equipment, including job-related computer hardware and software applications such as Microsoft Office products.

Responsibilities

• Drive performance across assigned assets, focusing on occupancy, NOI growth, and expense control.
• Monitor leasing and operational KPIs, including occupancy, prospect-to-tour conversion, tour-to-application conversion, application-to-move-in ratios, lead source effectiveness, and cost per lease.
• Identify underperformance and implement clear, measurable action plans.
• Maintain each property's competitiveness within its Sioux Falls submarket, including Class A/B positioning, pricing, concessions, and product differentiation.
• Track local market trends, the supply pipeline, and competitor activity.
• Supervise, coach, and develop Property Managers and site teams; set expectations and hold teams accountable for goals.
• Conduct regular property walks and audits.
• Train teams in leasing fundamentals, closing techniques, lead management, follow-up, customer experience, and retention strategies.
• Build a culture of accountability, urgency, and ownership across the portfolio.
• Support leasing efforts, improve conversion, reduce vacancy loss, assist in closing leases, and train staff during periods of low performance.
• Partner with Property Managers on pricing strategy and concessions and lease trade-out strategies in alignment with executive leadership, as well as unit readiness and curb appeal standards.
• Evaluate and optimize marketing channels, including digital and social campaigns, and ensure effective lead response and follow-up.
• Provide hands-on operational support during staffing gaps, new lease-ups or transitions, and performance challenges; step into on-site leadership when necessary.
• Ensure consistent execution of company policies, SOPs, and brand standards.
• Partner with maintenance leadership to ensure timely turns, work orders, and asset upkeep.
• Oversee property budgets, forecasts, and financial performance; review monthly financials and variance reports with Property Managers.
• Drive accountability for payroll control, vendor expenses, turn costs, and delinquency.
• Partner with leadership on annual budgeting, capital planning, and asset strategy, ensuring financial decisions align with ownership goals and market conditions.
• Maintain curb appeal and asset condition, and ensure properties meet or exceed market standards for cleanliness, safety, and presentation.
• Drive resident retention through renewal strategy execution, resident engagement initiatives, and service response standards.
• Monitor online reputation and ensure timely, professional responses to reviews.
• Perform other duties and tasks as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed