Area Manager

EquipmentShare • La Crosse, WI

5d • Hybrid

About The Position

Forge & Build is hiring an Area Manager in the La Crosse, WI area. The Area Manager drives multi-store operations, overseeing sales, profitability, inventory, and expense management. This leader directs store teams, fosters company culture, and upholds safety standards while executing growth strategies aligned with corporate initiatives. At EquipmentShare, we’re not just filling a role — we’re assembling the best team on the planet to build something that’s never been built before. We’re on a mission to transform an industry that’s been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares.

Requirements

• Previous retail management experience is required (4+ years preferred), preferably in a lumber and building materials or home center environment.
• Proven experience leading and supervising team members.
• Strong ability to motivate, lead, and develop a diverse team across various locations.
• Analytical proficient in interpreting financial data, sales reports, and KPIs to make data-driven decisions.
• Problem-solving and capability to identify root causes of business challenges and implement corrective action plans.
• Excellent verbal and written skills for effective communication with all levels of the organization.
• Ability to travel frequently to store locations (often 75%+ of the time) including overnight stays
• Excellent written and verbal communication skills.
• Strong understanding of P&L metrics and the ability to execute on KPIs for driving sales and profit
• Strong ability to build and maintain internal and external business relationships.
• Proficiency with electronic technology and ability to learn and implement new technology advancements.
• Operational expertise in inventory control and the ability to train store leadership on proper techniques and guidelines.
• Comprehensive knowledge of store and yard layout, and the ability to learn and suggest improvements for store products and operations.
• Ability to work 45+ hours per week.

Nice To Haves

• Preferred knowledge of building processes and estimating.

Responsibilities

• Effectively communicates and supports values and culture through acting as the liaison between store teams and corporate headquarters, communicating company priorities and providing feedback on challenges.
• Leads by example and inspire others to perform to their highest potential, and cultivating culture and values through assigned stores
• Developing and implementing strategic plans to achieve or exceed sales targets, profit and loss goals, and company objectives.
• Ensures operational excellence standards are met in all stores through adhering to company policies, visual merchandising standards, and operating procedures.
• Adhering to local, state and federal laws within assigned stores
• Recruit, train, mentor, and evaluate store managers, fostering a high-performance team environment and building talent pipelines.
• Conduct regular store visits to assess operational efficiency, cleanliness, and compliance.
• Addressing performance issues through effective coaching and leadership
• Resolving escalated customer concerns using excellent customer service skills
• Maintain a safe and healthy work environment by establishing, following and enforcing standards and procedures while complying with legal regulations.
• Conduct reviews and performance evaluations as necessary to produce positive results.
• Assist location personnel in training for all system requirements.
• Ensure maximum performance and execution of strategies and initiatives across at multiple locations
• Analyzes financial reports, manage budgets, control inventory, and maximize revenue streams.
• Conduct monthly profit and loss reviews with Store Managers to understand their locations and business trends.
• Identify and recommend areas for improvement and future revenue opportunities and estimate profit projections.
• Effectively, clearly and accurately communicate information to keep store managers informed of issues.
• Provide action items to improve issues with a sense of urgency.
• Responsible for multi store operations, including inventory management, working with vendors to drive sales and profitability, merchandising, and maintaining store and yard standards.
• Implement, execute, and maintain all company operational changes throughout the store.
• Identify areas of conflict and determine and implement the appropriate solution for the situation.
• Establish reasonable and measurable goals with well defined expectations for the store leadership

Benefits

• Monthly Family Dinner Night
• Competitive compensation
• Full medical, dental, and vision coverage for full-time employees
• Generous PTO + paid holidays
• 401(k) + company match
• Tool and boot reimbursements (role dependent)
• Gym membership stipend + wellness programs (earn PTO and prizes!)
• Company events, food truck nights, and monthly team dinners
• 16 hours of paid volunteer time per year
• Career advancement, leadership training, and professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed