Area Manager, On-Premise (San Antonio, Austin)

Morales Beverage Group (MBG)San Antonio, TX
Hybrid

About The Position

Reporting to the Regional Branch Manager, the Area Manager, On-Premise is responsible for leading, developing, and driving performance across the assigned On-Premise markets. This role manages distributor execution across restaurants, bars, hotels, entertainment venues, and regional chain accounts while leading Sales Representatives to achieve volume, distribution, and brand growth objectives. The position serves as the direct connection between suppliers, key accounts, and field execution teams, ensuring MBG Texas delivers best-in-class service, programming, and market execution in the on-premise channel.

Requirements

  • 21 years or older, High School Diploma or GED
  • 5–7+ years of beverage alcohol sales experience with on-premise focus
  • Strong wine and spirits knowledge
  • Proven ability to lead and develop high-performing teams
  • Demonstrated success achieving goals in competitive markets
  • Ability to manage multiple projects effectively and professionally
  • Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
  • Must be proactive, resourceful, and efficient
  • Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
  • Ensure reliable, insured transportation, in accordance with company policy
  • The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
  • Must be able to pass a background and drug screening for hire and randomly throughout employment

Nice To Haves

  • Prior sales leadership or senior sales experience preferred

Responsibilities

  • Lead, coach, and develop a team of On-Premise Sales Representatives across both markets
  • Spend 3–4 days per week in the field conducting ride-withs and joint customer calls
  • Establish clear expectations for execution, professionalism, and results
  • Support hiring, onboarding, training, and territory transitions
  • Conduct performance reviews, coaching sessions, and corrective action when required
  • Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals
  • Execute supplier business plans, scorecards, and priority initiatives
  • Ensure consistent call frequency, routing discipline, and market coverage
  • Drive pricing, menus, features, incentives, and promotional execution
  • Analyze KPIs and market data to identify opportunities and performance gaps
  • Build strong relationships with key on-premise operators and decision-makers
  • Lead key account calls and assist with menu placements and promotions
  • Develop new on-premise account opportunities
  • Resolve customer issues while protecting MBG relationships
  • Serve as a market ambassador for MBG and its supplier partners
  • Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement

Benefits

  • Equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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