Area Leasing Manager

Brookfield Properties•Miramar, FL

20d•Onsite

About The Position

At Brookfield Properties Multifamily, the Area Leasing Manager serves as the single point of accountability for portfolio leasing performance. This role leads both the centralized Global Prospect Care team and Onsite Leasing/Sales Associates across a portfolio of communities, owning the full lead-to-lease funnel from initial prospect inquiry through signed lease execution. The Area Leasing Manager is responsible for hiring, staffing, scheduling, training, coaching, and managing the performance of the leasing organization to ensure teams consistently achieve leasing, occupancy, and customer experience goals. This leader partners closely with Operations, Marketing, Revenue Management, and onsite leadership to develop sales strategies, optimize conversion performance, and build a scalable leasing model that supports portfolio growth. This is a senior leadership role requiring proven sales coaching ability, strong operational discipline, and a data-driven approach to leasing performance management.

Requirements

Undergraduate (Bachelor) Degree in Business, Real Estate, Communication, or related field required
3-4 Years of experience in: Leadership experience managing sales, leasing, or customer-facing teams required
Leading staffing, scheduling, hiring, training, and performance management functions required
5-7 Years of required experience in: Multifamily leasing, sales, customer experience, or property operations
Proven track record of driving sales, leasing, or conversion performance
Strong knowledge of multifamily leasing operations and customer acquisition strategies
MS Office Suite (Word, Excel, Outlook, Teams)

Nice To Haves

Managing multi-site or centralized operations and performance-driven teams preferred
Managing KPIs and operational performance in a high-volume environment preferred
Yardi Voyager, RentCafe, CRM platforms, leasing analytics or reporting tools preferred
Certified Apartment Manager (CAM), National Apartment Leasing Professional (NALP), Certified Apartment Supplier (CAS) preferred
8-10 Years of relative work experience could offset minimum educational requirements

Responsibilities

Lead, develop, and manage a team of Global Prospect Care Associates and Onsite Leasing/Sales Associates supporting multiple communities across the portfolio.
Recruit, hire, onboard, train, schedule, coach, and develop team members.
Conduct performance reviews, coaching sessions, and career development planning.
Create staffing plans and schedules that ensure appropriate coverage across all communities and business hours.
Manage performance accountability, corrective action, and performance improvement plans as needed.
Foster a culture of sales excellence, customer service, accountability, and continuous improvement.
Own and drive performance of the entire lead-to-lease funnel across the portfolio.
Establish and maintain accountability for key leasing and conversion metrics including lead response time, call answer rate, tour scheduling rate, lead-to-tour conversion, tour-to-application conversion, application-to-lease conversion, occupancy performance, and leasing velocity.
Monitor daily sales activity and conversion performance across all communities.
Identify performance gaps and implement strategies to improve conversion and leasing outcomes.
Develop and execute sales coaching programs to improve leasing effectiveness and closing performance.
Ensure consistent execution of leasing best practices across all communities.
Ensure prospects receive timely, accurate, and professional communication throughout the leasing journey, aligned with Brookfield's customer experience standards.
Oversee prospect escalations and service recovery efforts.
Monitor call quality, communication standards, and customer interactions across all channels.
Ensure seamless handoff and collaboration between Global Prospect Care Associates and Onsite Leasing/Sales Associates.
Maintain service standards aligned with Brookfield Properties Multifamily's customer experience expectations.
Develop and facilitate onboarding programs and ongoing sales training for all leasing team members.
Conduct ongoing sales training, role-playing, call reviews, and coaching sessions.
Ensure team members maintain proficiency in sales techniques, leasing systems, policies, and customer service standards.
Identify skill gaps and implement targeted development plans.
Partner with Learning & Development to create and maintain leasing training content and resources.
Partner with Operations, Marketing, Revenue Management, and Asset Management to drive leasing performance and portfolio growth.
Analyze portfolio performance trends, staffing needs, and conversion metrics to identify improvement opportunities.
Monitor, analyze, and report on leasing and conversion performance across the portfolio including conversion metrics, leasing activity, occupancy trends, staffing performance, and team KPIs.
Support implementation of centralized leasing initiatives, technology enhancements, AI solutions, and process improvements.
Ensure compliance with Fair Housing requirements, company policies, and operational standards.
Present performance updates and recommendations to senior leadership.