Area Leader

El Pollo LocoDallas, TX
Hybrid

About The Position

The Area Leader, New Market Expansion is responsible for overseeing the operations of multiple restaurant locations within a designated geographical area while driving business growth to support market expansion initiatives and new restaurant openings (NROs).

Requirements

  • High school diploma or equivalent (GED) required
  • 8+ years of QSR or restaurant experience at an Area Leader or District Manager level required with a proven track record of successfully launching new restaurant openings.
  • Possess and maintain a valid driver’s license
  • Experience with successfully recruiting, building, and developing a team (based on current and future needs).
  • Proven experience in a Multi-Unit/Area Manager role within the Quick Service Restaurant industry.
  • Strong understanding of QSR or multi-unit retail/restaurant/hospitality operations, including food safety, quality standards, and customer service.
  • Ability to analyze financial reports and implement strategies for business improvement.
  • Confidence in execution of strategic initiatives.
  • Must be decisive and able to make fact-based decisions.
  • Strong analytical and problem-solving mindset and skills; meticulous attention to detail
  • Ability to effectively communicate with internal and external business partners.
  • Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.
  • Ability to read, write, and interpret complex reports, documents, and correspondence.
  • Adept at managing and prioritizing competing time sensitive requests while working well in a team atmosphere that may be under pressure.
  • Ability to exercise independent judgment on matters of significance to the company.

Nice To Haves

  • BA/BS degree preferred

Responsibilities

  • Lead New Restaurant Opening (NRO) efforts within the market, including interviewing and selecting staff, coordinating cross-functional support, and ensuring successful launches and sustained performance.
  • Hire, train, lead, coach, develop, and mentor restaurant leadership teams including General Managers (GMs), Assistant Managers (AMs), and Shift Leaders (SLs), including one-on-one training, role modeling, developmental job assignments, and guided self-study materials.
  • Provide ongoing coaching to ensure all team members consistently meet and/or exceed expectations.
  • Foster a positive and collaborative work environment within designated area, promoting a culture of excellence and teamwork.
  • Implement and maintain operational standards, ensuring consistency across all locations in compliance with federal/state/local laws including employment laws, food quality and safety standards, and employee/restaurant safety policies and procedures.
  • Manage annual budgets for each assigned restaurant location, working to achieve financial targets.
  • Monitor and analyze key performance indicators (KPIs) to identify areas for improvement and implement corrective actions. Provide timely, insightful feedback, and proactive guidance to restaurant management.
  • Ensure control over assigned area costs through effective inventory management, labor scheduling, and resource allocation leadership.
  • Collaborate with each General Manager, crafting strategic plans to reduce costs, boost sales, and optimize profit to maximize results over previous year’s performance benchmarks and in alignment with budgetary standards.
  • Partner with each General Manager to drive catering sales growth across the assigned territory, ensuring strong execution and outreach to maximize revenue potential.
  • Conduct regular meetings and restaurant visits (i.e., deep dive inspections, area tours, announced/unannounced visits, etc.) to ensure compliance with proper staff training and scheduling, employee relations and performance management, inventory control, food and customer safety, cleanliness, and other operational standards.
  • Preserve brand integrity of restaurant facilities through established brand and performance standards.
  • Provide effective and timely resolution to escalated customer complaints.
  • Collaborate with the People Services Department to resolve team member conflicts and address employee relations matters that cannot be resolved at a lower management level.
  • Work cross-functionally with the People Services and Loss Prevention departments to investigate and settle security and cash handling violations.
  • Represent the Company at state and federal agency hearings, conferences, meetings, as needed.
  • Collaborate with the Operations Services, Training, and Marketing teams to execute regional marketing strategies and promotions (i.e., LTO modules).
  • Stay informed about industry trends and competitor activities to make informed business decisions.
  • Champion effective vertical and horizontal communications within the area including company-wide news of interest, upcoming events, limited time offers, promotions, product developments, “Best Practices” among peers, etc.
  • Support future market expansion initiatives, including potential growth in the Southeast region.
  • Other activities, duties or responsibilities that are assigned by your supervisor.
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