Area Director

The Little Gym•Charlotte, NC

12d•Onsite

About The Position

As an Area Director, you are a builder of businesses, of teams, and of culture. You’ll oversee 2–3 gyms within your area, partnering closely with your Sales Lead, Program Director(s) and coaches to drive enrollment, grow revenue, and create vibrant, high-performing locations where our members and our team feel the energy the moment they walk in. This role is built for a strong operator and numbers person who is comfortable in Excel, energized by KPIs, and bringing a sales and hospitality-first mindset. Teaching is not required; your focus is on growing the business, coaching your team, and protecting the upbeat culture that makes Somersault gyms feel like home.

Requirements

Track record of driving enrollment, revenue, and retention and the sales and customer service acumen to coach front-desk conversations
Highly comfortable in Excel and data-driven decision making; proficient with scheduling software, and standard productivity tools (Google Workspace, Microsoft Office)
Valid driver’s license and reliable transportation; comfortable with regular travel between locations

Nice To Haves

Bachelor’s degree in Business, Education, Sports Management, or a related field preferred - equivalent experience considered
You’re a number person at heart with a love of hospitality and leading a team
You connect naturally with people and love lifting others up and watching leaders grow
You’re equal parts operator, strategist, and culture builder
You’re energized by visiting gyms, building relationships, and creating businesses that make a real impact on families and communities
You’re ready to step into more responsibility than a single gym, with a path to grow even further inside Somersault

Responsibilities

Live in the numbers. Pull and analyze reports in Excel to track performance, spot trends, and translate insights into clear, actionable plans for each gym
Own your gyms’ key KPIs: revenue growth, EBITDA, labor %, enrollment, conversion, retention, family satisfaction (NPS / Google ratings), brand and safety compliance, and staff development
Hold weekly Touch Bases with your Sales Lead and Program Director(s) to review numbers, celebrate wins, and align on growth priorities
Lead, coach, and develop your team into strong, confident operators who have pride in their gym and its success
Build a fun, upbeat, growth-minded culture across your gyms with the kind of energy people feel the moment they walk in
Communicate clearly and often with your team and District Manager through Slack, email, and in-person conversations
Partner with our recruiting team to bring strong talent into your gyms, then own onboarding, development, and retention to build benches of future leaders
Visit each gym in your area regularly to stay close to the team, the members, and the day-to-day pulse of the business
Ensure operational excellence, brand consistency, and a safe, sparkling, welcoming environment
Oversee front desk operations and member account management to handle billing, payment, and account issues quickly and with care
Monitor capacity utilization and class mix, staff schedules and labor costs
Lead the charge with your Sales Lead on enrollment, revenue, and growing the local pipeline by coaching the team to turn every member into a raving fan
Own the inquiry-to-enrollment journey by coaching your team on follow-up and conversion scripts, and hold each gym to clear benchmarks
Champion a family-first culture and own retention by analyzing attrition, month-over-month trends, and celebrating milestones with members
Drive grassroots growth with community partnerships, school relationships, local events, camps and birthday parties to keep families connected and revenue growing year-round