Area Director of Sales in Assisted Living

Benchmark Senior Living•Scotch Plains, NJ

13d•Hybrid

About The Position

Benchmark, a leader in senior living for nearly 30 years, is experiencing significant growth and expanding its operations across the Northeast. The company operates 68 communities with 7,400 associates and is a recognized leader in the senior housing sector, backed by prominent investors. Benchmark is known for its strong brand, commitment to people, and fostering a culture of inclusion and growth, evidenced by numerous awards and recognitions as a top employer. The Area Director of Sales (ADS) is a key role responsible for providing sales leadership, coaching, and strategic support to a portfolio of senior living communities. This position focuses on driving occupancy growth, revenue performance, and sales excellence by partnering with community leadership teams, mentoring Directors of Community Relations (DCRs), and ensuring effective execution of sales and marketing plans. The role requires extensive travel to support communities in New Jersey, Alexandria, VA, and Thornwood, NY, with a requirement to live in or relocate to the NJ area.

Requirements

3–5 years of sales and marketing leadership experience, preferably in senior living, healthcare, hospitality, or related industries.
Proven ability to lead, coach, and develop high-performing sales teams.
Strong analytical, communication, presentation, and relationship-building skills.
Experience managing multiple priorities across a portfolio of locations.
Proficiency with CRM systems, reporting tools, and Microsoft Office.
Ability to travel extensively within the assigned region.
Must live in NJ area or be able to relocate.

Responsibilities

Lead and coach sales teams across an assigned group of communities.
Drive occupancy, revenue, and sales productivity results.
Develop and oversee community sales and marketing plans.
Monitor lead generation, conversion performance, and outreach activities.
Analyze market trends, competitor activity, and business opportunities.
Ensure accurate use of CRM systems, reporting tools, and sales processes.
Conduct sales training, onboarding, and ongoing coaching for DCRs.
Support communities with tours, closing sales, outreach, and relationship development.
Partner with Executive Directors, Regional Directors, and Operations leaders to achieve business goals.
Assist with acquisitions, turnaround communities, new initiatives, and interim sales leadership assignments as needed.