Area Director of Sales

American Healthcare Management Group • Fruit Cove, FL

3d • Remote

About The Position

The Area Director of Sales will hold AHMG communities accountable to a consistent, disciplined sales process and to accelerate occupancy growth across a defined portfolio of communities. This role multiplies the effectiveness of the Director of Sales & Marketing (DSM) through coaching, accountability, and standardization, while giving ownership and executive leadership a single point of visibility into pipeline health, sales execution, and occupancy trajectory across every assigned community.

This position is built for a portfolio of communities currently in, or emerging from, active lease-up, where occupancy is being tracked against defined financial covenants. The Area Director of Sales is the connective tissue between community-level sales execution and portfolio-level financial accountability, ensuring the AHMG Sales Playbook is not just a document but a living operating rhythm at every community.

The role reports to the Executive Vice President and carries dotted-line accountability to each community's Executive Director for on-site sales performance.

Requirements

• 5+ years of senior living sales leadership experience, including demonstrated success driving occupancy during lease-up
• This role suits an energetic, highly organized leader who enjoys working in the field, building relationships across multiple communities, and thrives in a fast-paced, travel-intensive environment.
• Prior experience managing, coaching, or supporting multiple DSMs or sales teams strongly preferred
• Working knowledge of senior living CRM systems; Welcome Home experience a plus
• Valid driver's license and ability to travel independently across the assigned portfolio

Nice To Haves

• Bachelor's degree preferred; equivalent industry experience will be considered

Responsibilities

• Own the portfolio-wide occupancy growth plan; track each community against budgeted census, move-in targets, and PE covenant milestones; escalate at-risk communities early.
• Run structured 1:1s, ride-along, and tour observations with each community's DSM; own onboarding for new DSM hires using the standardized 30/60/90-day onboarding framework; build a bench of promotable sales talent.
• Enforce consistent use of the sales process and CRM compliance standards in Welcome Home across every community.
• Audit each DSM's weekly outreach cadence (50 contacts/week standard), lead-source mix (Digital/Print, Outreach, Aggregators), and community event calendar (3 events/month minimum) for consistency and ROI.
• Deliver a recurring portfolio scorecard to ownership and executive leadership — occupancy, tour-to-deposit conversion, net sales per community, pipeline aging, and lost-lead trends.
• Partner with each Executive Director, Director of Healthcare, and department leader to keep the full community team engaged in the sales process, consistent with AHMG's team-based selling philosophy.
• Ensure each community maintains a current competitive market study (rates, occupancy, specials within a 5–10-mile radius) on a quarterly basis.
• Model AHMG's servant-hearted leadership philosophy while developing sales teams that prioritize relationships, resident experience, and ethical sales practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior