Area Director of Business Development- TheraCare Home Health (22524)

Cantex Continuing Care Network•Stafford, TX

6d•Remote

About The Position

TheraCare Home Health is seeking a strategic and results-driven Area Director of Business Development to lead growth initiatives across multiple markets. In this leadership role, you will oversee business development operations, manage and develop sales teams, and execute high-impact marketing strategies to drive patient census growth. This position is ideal for an experienced home health sales leader with a proven ability to build referral networks, lead teams, and consistently exceed performance goals in competitive markets.

Requirements

Minimum of 5 years of home health experience with business development focus
Minimum of 3 years of sales leadership experience in home health
Minimum of 1 year of experience managing and developing sales teams
Proven track record of achieving or exceeding admission and census growth goals
Strong understanding of home health, long-term care, and referral sources including hospitals, SNFs, physician practices, and community partners
Experience developing and executing multi-market sales and marketing strategies
Ability to analyze market trends, referral patterns, and growth opportunities
Demonstrated success in training, coaching, and mentoring business development staff
Strong leadership, communication, and organizational skills
Proficiency in Microsoft Office and CRM/lead tracking systems
Ability to work independently in a field-based leadership role
Ability to read, write, and communicate effectively in English

Responsibilities

Lead and execute business development and marketing strategies to drive patient census growth across assigned markets
Manage, coach, and develop Business Development teams to achieve performance goals
Build and maintain strong relationships with referral sources including hospitals, physicians, SNFs, and community organizations
Identify and act on market trends, competitive insights, and growth opportunities
Maintain and grow patient census and quality mix in alignment with company objectives
Collaborate with operational and clinical leadership to support market expansion and service line growth
Oversee development and execution of marketing campaigns, outreach initiatives, and community engagement efforts
Support recruitment, onboarding, and training of business development staff
Monitor and manage lead tracking systems, referral pipelines, and conversion performance
Analyze performance data and provide actionable insights to improve conversion ratios and market performance
Ensure alignment between sales, operations, and clinical teams for effective referral-to-admission processes
Represent the organization professionally within the community and healthcare networks
Attends in-service and continuing education programs required for maintenance of any professional certification or licensure.
Attends continuing education programs as necessary.