Architect, Software Engineering (Adobe Intelligent Activation & Growth)

DEPT®

7h•$154,700 - $190,000•Remote

About The Position

We are seeking a visionary and market-experienced Architect, Software Engineering, Intelligent Activation & Growth to join DEPT®'s growing Adobe practice in North America. This is an executive-level consulting role at the top of our Intelligent Activation & Growth pillar — the practice within DEPT® that turns customer data into measurable commercial outcomes through journey orchestration, lifecycle marketing, and personalization at scale. You will operate as the most senior client-facing advisor on our most complex Adobe transformation engagements, bringing authoritative expertise across Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Real-Time Customer Data Platform (RT-CDP), Customer Journey Analytics (CJA), Adobe Target, and Adobe Campaign. You will architect the data and activation strategies that make enterprise personalization programs real — not just the vision, but the operating model, the schema design decisions, the journey logic, and the KPI frameworks that prove value to the C-suite. The clients you will serve are enterprise organizations — global retailers, financial institutions, healthcare systems, media companies, and consumer brands — who have invested heavily in the Adobe ecosystem and are struggling to extract the full value of that investment. They come to DEPT® with fragmented customer data siloed across CRMs, CDPs, and data warehouses; marketing teams running batch-and-blast campaigns with no ability to act on real-time signals; and experience teams that cannot personalize at scale because the data foundation is not ready to support it. You will lead the engagements that solve those problems: architecting multi-year transformation roadmaps, designing AEP data models and XDM schema strategies, defining audience segmentation approaches in RT-CDP, mapping cross-channel journeys in AJO, and building the target operating models that help marketing and technology organizations work together effectively. Your deliverables will range from executive strategy decks and data architecture blueprints to channel-specific activation playbooks and KPI measurement frameworks presented directly to CMOs, CDOs, and CTOs.

Requirements

Deep Enterprise Consulting Experience: 12+ years of experience in digital strategy, marketing technology architecture, or customer data consulting — with a track record of leading multi-year transformation engagements for enterprise clients with revenues above $1B, navigating complex organizational structures, managing executive stakeholder relationships, and delivering programs that span strategy, implementation, and ongoing optimization.
Customer Data and Lifecycle Marketing Expertise: Authoritative command of the principles and practices that underpin modern customer data activation — including identity resolution strategy, first-party data architecture, audience segmentation methodology, customer journey mapping, lifecycle marketing program design, and measurement frameworks that connect activation activity to revenue outcomes such as LTV, conversion rate, and retention.
Adobe Product Fluency: Hands-on, expert-level familiarity with the Adobe Experience Platform ecosystem calibrated to executive advisory and architecture responsibilities — including AEP data ingestion patterns, XDM schema design, and profile unification strategy; RT-CDP audience segmentation, activation destinations, and data governance configuration; AJO journey canvas design, decisioning logic, and channel-specific message orchestration; Customer Journey Analytics for cross-channel attribution and behavioral analysis; Adobe Target for experimentation and rules-based personalization; and Adobe Campaign for batch and trigger-based campaign execution in regulated or high-volume environments.
Executive Presence and Stakeholder Leadership: Demonstrated ability to operate credibly at the C-suite level — structuring and facilitating executive workshops, translating complex data architecture decisions into business terms, managing competing priorities across marketing, technology, and analytics stakeholders, and influencing organizations toward decisions that require cross-functional alignment and multi-year commitment.
Practice and Thought Leadership Orientation: A track record of contributing to the broader market conversation — whether through published writing, conference speaking, client-facing methodology development, or internal knowledge-building — and a genuine interest in developing the next generation of practitioners in your domain.

Responsibilities

Lead Executive Advisory Engagements: Own the client relationship and strategic direction on large-scale Adobe transformation programs, advising C-suite stakeholders — CMOs, CDOs, and CTOs — on how to evolve their customer data and activation capabilities over a 3–5 year horizon, from current-state assessment through target operating model design and multi-year roadmap delivery.
Architect Activation and Data Strategies: Design the data and journey infrastructure that enables enterprise personalization at scale — including AEP schema and XDM data model guidance, RT-CDP audience segmentation strategy, AJO journey orchestration design, and cross-channel activation frameworks that connect email, push, SMS, web, and paid media into coherent customer lifecycle programs.
Shape Practice Methodology and Intellectual Capital: Develop the frameworks, toolkits, and point-of-view content that define how DEPT® approaches Intelligent Activation engagements — including repeatable assessment methodologies, maturity models for customer data activation, and thought leadership content (white papers, conference presentations, client workshop curricula) that establish DEPT®'s authority in this market.
Drive Pre-Sales and Proposal Development: Partner with DEPT® account and growth teams on strategic pursuits, leading discovery conversations with enterprise prospects, scoping complex multi-phase engagements, and authoring the technical and strategic sections of proposals and statements of work for programs that span AEP implementation, journey orchestration, and ongoing optimization retainers.
Mentor and Develop the Pillar Team: Serve as the technical and strategic mentor for consultants at Levels 1–3 within the Intelligent Activation & Growth pillar — conducting structured knowledge-sharing sessions, reviewing client deliverables, guiding career development conversations, and actively participating in hiring decisions to build the bench of talent the practice needs to scale.