U.S. Bank is seeking the position of Application Developer Sr. (multiple positions) in Charlotte, NC. Essential Responsibilities: Perform functional and integration testing for AJO Journeys. Design, develop, and maintain digital personalization and customer engagement solutions using Adobe Target and Adobe Journey Optimizer (AJO) to support company marketing and business requirements. Implement and manage A/B , XT and multivariate (MVT) testing programs in Adobe Target, including configuration of audiences and offers. Develop and orchestrate multi channel customer journeys in Adobe Journey Optimizer, using customer profile data, event triggers, eligibility conditions, and workflow automation tools. Analyze customer behavior, campaign performance, and test results using Adobe Analytics, generating insights and recommendations based on quantitative and qualitative data. Collaborate with cross functional teams (marketing, product, analytics, engineering, and technology teams) to gather business requirements and translate them into technical specifications and scalable personalization solutions. Configure, validate, and maintain segmentation models, targeting strategies, and personalization logic aligned with business rules, customer data, and platform capabilities. Support ongoing optimization efforts by monitoring system performance, identifying enhancements, troubleshooting issues, and ensuring compliance with data governance and privacy standards.
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Job Type
Full-time
Career Level
Senior