App Studio Manager

ReachMobi•Philadelphia, PA

5d•Hybrid

About The Position

As an App Studio Manager, you will lead a cross-functional product team to drive the vision, strategy, and execution for an established Android app product while also identifying and pursuing opportunities for new product expansion. This role is both strategic and hands-on, requiring a blend of product management, monetization strategy, user acquisition, and data analysis to maximize engagement and revenue. Additionally, you will be responsible for team management, fostering a high-performance culture, and player development to enhance user experience and retention.

Requirements

Experience in product management, including user acquisition, app/product monetization, and feature development, with a proven ability to refine and grow existing products.
Demonstrated leadership in team management and development, including mentoring, performance coaching, and fostering a culture of innovation and collaboration.
Proven track record in direct response digital marketing, including display media buying, AdWords, native advertising, and Facebook paid ads, with extensive experience managing mobile user acquisition campaigns across ad networks, social media, and emerging platforms.
Strong analytical skills with proficiency in SQL and Excel to evaluate product performance and inform decision-making.
Experience with product road mapping and long-term strategic planning.
Entrepreneurial spirit with a proactive, solution-oriented mindset and a passion for driving growth in a fast-paced environment.
Ability to communicate insights and recommendations effectively across teams and leadership.

Responsibilities

Define and drive product vision and roadmap – Establish long-term strategic goals for our Launcher product while identifying opportunities to scale and expand into new markets. Develop and refine meaningful success metrics to measure impact, guide decision-making, and ensure sustained growth.
Lead cross-functional execution – Manage and develop a team of 4+ across engineering, design, and marketing to execute on product initiatives, ensuring alignment with business objectives.
Monetization strategy – Optimize and expand revenue streams, including ad monetization, subscriptions, and premium offerings to maximize LTV and profitability.
User acquisition & retention – Oversee user acquisition strategies across various paid and organic channels, include digital advertising, optimizing campaigns for efficiency, scale, and long-term engagement. Leverage data-driven insights to refine targeting, creative strategies, and budget allocation for maximum impact.
Product & feature iteration – Leverage data-driven insights to refine the product experience, improve key engagement metrics, and drive continuous feature development. Execute the product roadmap by prioritizing enhancements, coordinating cross-functional teams, and ensuring timely delivery of high-impact features.
Data-driven decision making – Utilize SQL, Excel, and analytics tools to uncover trends, measure performance, and drive actionable insights that inform strategic decisions.
Competitive analysis & market research – Stay ahead of industry trends, competitor moves, and emerging technologies to identify new opportunities for growth.
Optimize performance & scalability – Identify new networks, traffic sources, and operational improvements to enhance overall product performance and expand market reach.