Ancillary Product Strategy Consultant

Southwest Airlines • Dallas, TX

11h • Onsite

About The Position

As an Ancillary Product Strategy Consultant, you’ll help define what Customers buy beyond their ticket—and influence how Southwest grows revenue, evolves its products, and competes in the marketplace. You’ll lead the strategy, development, and optimization of a portfolio of products including bags, boarding, seats, pets, and unaccompanied minor offerings, identifying opportunities to create value for both Customers and the business. From developing product roadmaps and go‑to‑market strategies to analyzing performance and shaping future investments, you’ll play a key role in bringing new ideas to life. Working across Revenue Management, Finance, Digital, Marketing, Technology, and Operations, you’ll translate insights into action and help deliver product experiences that strengthen Southwest’s brand, delight Customers, and drive measurable business results. The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours. U.S. citizenship or current authorization to work in the U.S. and no current or future work authorization sponsorship available.

Requirements

• Knowledge and deep understanding of product strategy, lifecycle management, or how to create and sustain customer value
• Knowledge of analytical methods, financial modeling, and performance management frameworks used to evaluate and optimize product portfolios
• Skilled in collecting, analyzing, and visualizing complex data using tools such as Excel, SQL, Tableau, or Power BI
• Skilled in developing business cases and executive-level presentations that translate data into clear, actionable recommendations
• Ability to conduct market research and competitive analysis to identify trends, gaps, and strategic opportunities
• Ability to develop and execute product strategies that balance customer needs, financial objectives, and operational feasibility
• Skilled in influencing and driving consensus across diverse stakeholder groups and Senior Leadership without formal authority
• Ability to manage multiple priorities simultaneously in a fast-paced environment, delivering results with minimal oversight
• Advanced level experience, seasoned and specialized knowledge in: Strategy development or evaluating performance against strategic goals
• Performance optimization for products, revenue, or profitability
• Presenting and communicating analysis regularly in a variety of audiences, including senior executives
• Partnering with diverse stakeholder groups to drive consensus
• Analyzing raw data to make conclusions and draw actionable insights
• High School Diploma or GED

Responsibilities

• Own the end-to-end product lifecycle - from strategy and design through go-to-market execution and performance optimization for air ancillary products (i.e. bags, boarding and seat products, and additional offering such as unaccompanied minors & pets)
• Develop and continuously refine the long-term vision, goals, and roadmap for the assigned product portfolio, ensuring alignment with company priorities and customer expectations
• Analyze market trends, competitive dynamics, and product performance data to surface opportunities, diagnose issues, and translate insights into actionable strategic recommendations
• Define the merchandising strategy, pricing approach, financial performance model, and KPIs for key product lines, tracking results and recommending improvements on an ongoing basis
• Build and advance business cases for new product initiatives and enhancements, ensuring decisions are grounded in data, sound reasoning, and clear return on investment
• Craft and execute go-to-market strategies for new and updated products, including positioning, pricing, messaging, and launch readiness across digital and operational channels
• Steer cross-functional teams through all phases of the product lifecycle, coordinating execution across Revenue Management, Finance, Digital, Analytics, Marketing, Technology, CX, and Ground Ops
• Influence diverse stakeholders and drive consensus on strategic priorities and tradeoffs, partnering with Finance on forecasting and revenue analysis to support performance goals
• Evaluate product performance against key metrics and operational feasibility, applying analytical modeling to validate hypotheses and deliver clear, prioritized recommendations to leadership
• Support ad-hoc research, analysis, and presentations for leadership and key stakeholders
• May perform other job duties as directed by Employee’s Leaders

Benefits

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED