Analytics Manager
About The Position
TELUS Digital is seeking an Analytics Manager to join their Digital Marketing team. This role is integral to building world-class digital products and involves architecting and leading analytics work across the full product lifecycle. The position reports to the Director of Analytics & Optimization and offers a unique opportunity to lead and influence the analytics practice, product direction, and clients. The role requires a hybrid in-office presence 2-3 days weekly and can be located in Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC.
Requirements
- 8+ years of professional experience developing and executing analytics strategy and implementation within a digital agency or consulting environment
- 3 -5+ years of experience managing team members, with a genuine passion and skill for developing talent and empowering teams to do their best work
- Experience working in a breadth of analytics tools and platforms (e.g., Adobe Analytics, Amplitude, Mixpanel, and Google Analytics), and can guide organizations in selecting the ideal tools for their needs
- Effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions
- Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
- Experience creating analytics tracking specifications for web and/or mobile products that are being used in production
- Demonstrated experience working with senior-level clients or stakeholders
- Ability to work collaboratively with teammates with various levels of experience and diverse areas of expertise
- Experience collaborating with cross-functional teams with a strong preference for candidates who have partnered closely with digital marketers
Responsibilities
- Lead, delegate, and provide oversight for a cross-functional team of product analytics practitioners
- Provide mentorship and management to 2-5 analytics architects (including conducting weekly 1:1s, providing coaching, writing performance reviews)
- Report to the Director of Analytics, advising on staffing decisions, team development, and project scoping
- Provide meaningful team leadership and strategic project guidance across 1-2 client projects
- Audit, select, and recommend the best analytics tool stack to suit client needs (e.g., Adobe Analytics, Google Analytics, Mixpanel, Amplitude, Segment, mParticle)
- Partner with clients to set measurement and business goals and resolve issues to ensure the users' best interests
- Develop and lead workshops with clients to understand their business goals and translate them into trackable outcomes within products
- Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
- Build trust and credibility with clients through empathy and open communication
- Collaborate with other analytics leaders to influence TELUS Digital's service offering, analytics practices and process, and deliverables
- Advocate for analytics best practices with our clients and across our company
- Provide internal and external thought leadership that promotes the analytics practice
- Stay current on industry trends and the changing trajectory of the practice (e.g., tooling innovation, ethical and regulatory developments)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
